Adyen vs Wise:Which is searched more?
In September 2026, Adyen had more branded searches than Wise among payment processors worldwide. Adyen was estimated to have 174K branded searches compared to Wise’s 72.6K, and held a 0.61% Share of Search versus Wise’s 0.25%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adyen or Wise?
Compare the payment processors people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adyen, Wise. The figures are in the table below the chart.
View monthly share of search table
| Month | PayPal | Revolut | Stripe | Adyen | Airwallex | GoCardless | Worldline | Wise | Braintree | Shopify POS | Mollie | Square |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.2% | 11.4% | 9.2% | 0.54% | 0.43% | 0.44% | 0.42% | 0.18% | 0.02% | 0.08% | 0.04% | 0.03% |
| Nov 2025 | 78.9% | 9.7% | 9.3% | 0.45% | 0.43% | 0.45% | 0.43% | 0.18% | 0.02% | 0.09% | 0.04% | 0.03% |
| Dec 2025 | 80% | 9.8% | 7.9% | 0.55% | 0.65% | 0.45% | 0.35% | 0.21% | 0.02% | 0.07% | 0.04% | 0.02% |
| Jan 2026 | 77% | 11.4% | 9.1% | 0.53% | 0.63% | 0.53% | 0.34% | 0.22% | 0.02% | 0.08% | 0.04% | 0.03% |
| Feb 2026 | 74.9% | 11.2% | 10.9% | 0.77% | 0.74% | 0.63% | 0.4% | 0.22% | 0.03% | 0.1% | 0.05% | 0.04% |
| Mar 2026 | 71.4% | 13% | 12.7% | 0.61% | 0.71% | 0.6% | 0.58% | 0.27% | 0.03% | 0.09% | 0.05% | 0.04% |
| Apr 2026 | 75% | 11.3% | 10.9% | 0.64% | 0.75% | 0.52% | 0.4% | 0.27% | 0.03% | 0.1% | 0.04% | 0.04% |
| May 2026 | 73.4% | 13.2% | 10.7% | 0.62% | 0.73% | 0.51% | 0.4% | 0.26% | 0.02% | 0.1% | 0.04% | 0.04% |
| Jun 2026 | 73.2% | 13.2% | 10.8% | 0.75% | 0.73% | 0.51% | 0.39% | 0.26% | 0.02% | 0.1% | 0.04% | 0.04% |
| Jul 2026 | 73.4% | 13.3% | 10.8% | 0.52% | 0.73% | 0.5% | 0.33% | 0.26% | 0.02% | 0.1% | 0.04% | 0.04% |
| Aug 2026 | 73.3% | 13.3% | 10.7% | 0.62% | 0.73% | 0.5% | 0.33% | 0.3% | 0.14% | 0.07% | 0.04% | 0.04% |
| Sep 2026 | 71.5% | 15.7% | 10.3% | 0.61% | 0.59% | 0.49% | 0.32% | 0.25% | 0.11% | 0.06% | 0.03% | 0.02% |
How has the Adyen and Wise comparison changed over the last 12 months?
3 findings
- Adyen was ahead of Wise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adyen’s estimated Share of Search among payment processors worldwide moved from 0.54% to 0.61%, and its estimated monthly branded searches held steady at 174K.
- Across the 12 months ending September 2026, Wise’s estimated Share of Search among payment processors worldwide moved from 0.18% to 0.25%, and its estimated monthly branded searches moved from 59.3K to 72.6K.
How did search popularity change for payment processors worldwide in September 2026?
2 changes
In September 2026, Adyen rose from 5th to 4th among payment processors worldwide.
Estimated monthly branded searches for Wise worldwide rose 22.4% over 12 measured months, from 59.3K to 72.6K in September 2026.
Other head-to-heads among payment processors
How each brand is measured
Brandwave collects information about searches that people make online using Adyen’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adyen
20 branded search terms
- adyen
- adyen checkout
- adyen for platform
- adyen for platforms
- adyen pay
- adyen payment
- adyen payment gateway
- adyen payment gateways
- adyen payment method
- adyen payment methods
- adyen payment platform
- adyen payment processing
- adyen payment processor
- adyen payments
- adyen terminals
- checkout adyen
- payment adyen
- payment gateway adyen
- payment method adyen
- payment methods adyen
Wise
7 branded search terms
- transfer wise app
- transferwise apps
- transferwise mobile app
- transferwise wise
- wise app
- wise business
- wise international payments
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