Brandwave

How popular isAdyen in search?

In August 2026, there were an estimated 175K branded searches for Adyen worldwide which held steady over the last 11 months. Adyen holds 4.7% estimated Share of Search among fintech worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Stripe82.7%
  2. Plaid12.1%
  3. Adyen4.7%
  4. Marqeta0.4%
  5. Rapyd0.02%
  6. Unit0.02%
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Which fintech compete with Adyen?

Adyen against fintech worldwide, by month

Share of Search by month for Stripe, Plaid, Adyen. The figures are in the table below the chart.

View monthly share of search table
MonthStripePlaidAdyenMarqetaRapydUnit
Oct 202582.5%12.2%4.8%0.49%0.02%0.03%
Nov 202578.4%17.4%3.7%0.38%0.02%0.04%
Dec 202577.4%16.8%5.3%0.45%0.02%0.03%
Jan 202682.6%12.2%4.7%0.49%0.02%0.03%
Feb 202683.6%10.1%5.7%0.5%0.02%0.02%
Mar 202686.9%8.6%4.1%0.42%0.02%0.02%
Apr 202684.5%10.2%4.8%0.5%0.02%0.02%
May 202684.5%10.1%4.8%0.5%0.02%0.02%
Jun 202683.9%9.9%5.7%0.49%0.02%0.02%
Jul 202685.3%10.2%4%0.5%0.02%0.02%
Aug 202682.7%12.1%4.7%0.4%0.02%0.02%
Sep 2026——————

  1. 1.Stripe

    82.7%

    Held 1st. 3.1M estimated branded searches, -0.55% vs prior month. Share -2.6 points.

  2. 2.Plaid

    12.1%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2 points.

  3. 3.Adyen

    4.7%

    Held 3rd. 175K estimated branded searches, +21% vs prior month. Share +0.7 points.

  4. 4.Marqeta

    0.4%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Rapyd

    0.02%

    Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Unit

    0.02%

    Held 6th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Adyen and its closest rivals

How has branded search demand for Adyen changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adyen worldwide held steady at 175K.
  • Across the 11 months ending August 2026, Adyen’s estimated Share of Search among fintech worldwide peaked at 5.7% in February 2026 and was lowest at 3.7% in November 2025.

How did search popularity change for fintech worldwide in August 2026?

  1. In August 2026, Plaid gained estimated Share of Search among fintech worldwide, from 10.2% to 12.1%.

  2. In August 2026, Adyen gained estimated Share of Search among fintech worldwide, from 4% to 4.7%.

  3. In August 2026, Stripe lost estimated Share of Search among fintech worldwide, from 85.3% to 82.7%.

  4. Estimated monthly branded searches for Unit worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

  5. Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  6. Estimated monthly branded searches for Rapyd worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

Where does Adyen compete?

Adyen is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online payment platforms4th of 80.72%Show ranking
Payment gateway platforms3rd of 60.73%Show ranking
Fintech3rd of 64.7%Shown above
Payment gateways2nd of 55.2%Show ranking

How is Adyen measured?

Brandwave collects information about searches that people make online using Adyen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • adyen
  • adyen checkout
  • adyen for platform
  • adyen for platforms
  • adyen pay
  • adyen payment
  • adyen payment gateway
  • adyen payment gateways
  • adyen payment method
  • adyen payment methods
  • adyen payment platform
  • adyen payment processing
  • adyen payment processor
  • adyen payments
  • adyen terminal
  • adyen terminals
  • checkout adyen
  • payment adyen
  • payment gateway adyen
  • payment method adyen
  • payment methods adyen

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How the Brand Demand Index is measured

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