Brandwave

How popular isAdyen in search?

In August 2026, there were an estimated 175K branded searches for Adyen worldwide which held steady over the last 11 months. Adyen holds 5.2% estimated Share of Search among payment gateways worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Stripe91.5%
  2. Adyen5.2%
  3. Worldpay1.8%
  4. Braintree1.1%
  5. Authorize.net0.36%
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Which payment gateways compete with Adyen?

Adyen against payment gateways worldwide, by month

Share of Search by month for Stripe, Adyen. The figures are in the table below the chart.

View monthly share of search table
MonthStripeAdyenWorldpayBraintreeAuthorize.net
Oct 202591.8%5.3%2.2%0.22%0.45%
Nov 202592.6%4.4%2.3%0.24%0.45%
Dec 202590.9%6.2%2.2%0.25%0.44%
Jan 202691.9%5.2%2.2%0.23%0.45%
Feb 202691.3%6.3%1.8%0.24%0.36%
Mar 202693.2%4.4%1.9%0.2%0.37%
Apr 202692.3%5.3%1.8%0.23%0.36%
May 202692.4%5.2%1.8%0.21%0.36%
Jun 202691.1%6.2%2.2%0.2%0.35%
Jul 202693.2%4.4%1.8%0.2%0.37%
Aug 202691.5%5.2%1.8%1.1%0.36%
Sep 2026—————

  1. 1.Stripe

    91.5%

    Held 1st. 3.1M estimated branded searches, -0.55% vs prior month. Share -1.8 points.

  2. 2.Adyen

    5.2%

    Held 2nd. 175K estimated branded searches, +21% vs prior month. Share +0.8 points.

  3. 3.Worldpay

    1.8%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Braintree

    1.1%

    Moved from 5th to 4th. 37.9K estimated branded searches, +483.5% vs prior month. Share +0.9 points.

  5. 5.Authorize.net

    0.36%

    Moved from 4th to 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Adyen and its closest rivals

How has branded search demand for Adyen changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adyen worldwide held steady at 175K.
  • Across the 11 months ending August 2026, Adyen’s estimated Share of Search among payment gateways worldwide peaked at 6.3% in February 2026 and was lowest at 4.4% in July 2026.

How did search popularity change for payment gateways worldwide in August 2026?

  1. In August 2026, Braintree overtook Authorize.net to rank 4th among payment gateways worldwide, at 1.1%.

  2. In August 2026, Adyen gained estimated Share of Search among payment gateways worldwide, from 4.4% to 5.2%.

  3. In August 2026, Stripe lost estimated Share of Search among payment gateways worldwide, from 93.2% to 91.5%.

  4. Estimated monthly branded searches for Authorize.net worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  5. Estimated monthly branded searches for Worldpay worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

Where does Adyen compete?

Adyen is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online payment platforms4th of 80.72%Show ranking
Payment gateway platforms3rd of 60.73%Show ranking
Fintech3rd of 64.7%Show ranking
Payment gateways2nd of 55.2%Shown above

How is Adyen measured?

Brandwave collects information about searches that people make online using Adyen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • adyen
  • adyen checkout
  • adyen for platform
  • adyen for platforms
  • adyen pay
  • adyen payment
  • adyen payment gateway
  • adyen payment gateways
  • adyen payment method
  • adyen payment methods
  • adyen payment platform
  • adyen payment processing
  • adyen payment processor
  • adyen payments
  • adyen terminal
  • adyen terminals
  • checkout adyen
  • payment adyen
  • payment gateway adyen
  • payment method adyen
  • payment methods adyen

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How the Brand Demand Index is measured

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