Brandwave

Adyen vs Airwallex:Which is more popular by branded search?

In August 2026, Airwallex had more branded searches than Adyen among online payment platforms worldwide. Airwallex was estimated to have 207K branded searches compared to Adyen’s 175K, and held a 5.4% Share of Search versus Adyen’s 4.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among online payment platforms worldwide in August 2026Which is more popular in search, Adyen or Airwallex?
Adyen4.6%175K searches
vs
Airwallex5.4%207K searches

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Which is more popular in search, Adyen or Airwallex?

Compare payment platforms that let businesses accept online and in-person card, wallet, and bank payments, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Adyen and Airwallex among online payment platforms worldwide, by month

Share of Search by month for Airwallex, Adyen. The figures are in the table below the chart.

View monthly share of search table
MonthStripeAirwallexAdyenPayPalGoCardlessBraintreeMollieCheckout.com
Oct 202581.1%3.7%4.7%6%3.8%0.19%0.38%0.19%
Nov 202581.7%3.8%3.9%6%3.9%0.21%0.39%0.19%
Dec 202577.4%6.3%5.3%5.9%4.3%0.21%0.44%0.18%
Jan 202679.1%5.4%4.5%5.7%4.5%0.2%0.38%0.18%
Feb 202679.1%5.3%5.4%4.9%4.5%0.2%0.37%0.18%
Mar 202682.7%4.6%3.9%4.2%3.9%0.18%0.32%0.16%
Apr 202680.6%5.4%4.6%4.9%3.8%0.2%0.33%0.16%
May 202680.7%5.4%4.6%4.9%3.8%0.18%0.33%0.15%
Jun 202680%5.3%5.4%4.9%3.7%0.18%0.32%0.18%
Jul 202681.3%5.5%3.8%5%3.8%0.17%0.33%0.19%
Aug 202680.5%5.4%4.6%4.2%3.7%0.99%0.33%0.18%
Sep 2026————————

How has the Adyen and Airwallex comparison changed over the last 12 months?

  • The lead changed hands 5 times in the 11 months ending August 2026: Airwallex took it in December 2025, Adyen took it in February 2026, Airwallex took it in March 2026, Adyen took it in June 2026, Airwallex took it in July 2026.
  • Across the 11 months ending August 2026, Adyen’s estimated Share of Search among online payment platforms worldwide moved from 4.7% to 4.6%, and its estimated monthly branded searches held steady at 175K.
  • Across the 11 months ending August 2026, Airwallex’s estimated Share of Search among online payment platforms worldwide moved from 3.7% to 5.4%, and its estimated monthly branded searches moved from 140K to 207K.

How did search popularity change for online payment platforms worldwide in August 2026?

  1. In August 2026, Adyen overtook PayPal to rank 3rd among online payment platforms worldwide, at 4.6%.

  2. Estimated monthly branded searches for Airwallex worldwide rose 47.9% over 11 measured months, from 140K to 207K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Adyen’s and Airwallex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adyen

21 branded search terms

  • adyen
  • adyen checkout
  • adyen for platform
  • adyen for platforms
  • adyen pay
  • adyen payment
  • adyen payment gateway
  • adyen payment gateways
  • adyen payment method
  • adyen payment methods
  • adyen payment platform
  • adyen payment processing
  • adyen payment processor
  • adyen payments
  • adyen terminal
  • adyen terminals
  • checkout adyen
  • payment adyen
  • payment gateway adyen
  • payment method adyen
  • payment methods adyen

Airwallex

16 branded search terms

  • airwallex
  • airwallex account
  • airwallex app
  • airwallex business
  • airwallex business account
  • airwallex card
  • airwallex checkout
  • airwallex com
  • airwallex corporate cards
  • airwallex fees
  • airwallex global accounts
  • airwallex pay
  • airwallex payment
  • airwallex payments
  • airwallex pricing
  • airwallex yield

How the Brand Demand Index is measured

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