Brandwave

How popular isAdyen in search?

In September 2026, there were an estimated 176K branded searches for Adyen worldwide which held steady over the last 12 months. Adyen holds 0.61% estimated Share of Search among payment processors worldwide and is ranked 4th of 12 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. PayPal71.5%
  2. Revolut15.7%
  3. Stripe10.3%
  4. Adyen0.61%
  5. Airwallex0.59%
  6. GoCardless0.49%
  7. Worldline0.32%
  8. Wise0.25%
  9. Braintree0.11%
  10. Shopify POS0.06%
  11. +2 more
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Which payment processors compete with Adyen?

Adyen against payment processors worldwide, by month

Share of Search by month for PayPal, Revolut, Stripe, Adyen. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalRevolutStripeAdyenAirwallexGoCardlessWorldlineWiseBraintreeShopify POSMollieSquare
Oct 202577.2%11.4%9.2%0.54%0.43%0.44%0.42%0.18%0.02%0.08%0.04%0.03%
Nov 202578.9%9.7%9.3%0.45%0.43%0.45%0.43%0.18%0.02%0.09%0.04%0.03%
Dec 202580%9.8%7.9%0.55%0.65%0.45%0.35%0.21%0.02%0.07%0.04%0.02%
Jan 202677%11.4%9.1%0.53%0.63%0.53%0.34%0.22%0.02%0.08%0.04%0.03%
Feb 202674.9%11.2%10.9%0.77%0.74%0.63%0.4%0.22%0.03%0.1%0.05%0.04%
Mar 202671.4%13%12.7%0.61%0.71%0.6%0.58%0.27%0.03%0.09%0.05%0.04%
Apr 202675%11.3%10.9%0.64%0.75%0.52%0.4%0.27%0.03%0.1%0.04%0.04%
May 202673.4%13.2%10.7%0.62%0.73%0.51%0.4%0.26%0.02%0.1%0.04%0.04%
Jun 202673.2%13.2%10.8%0.75%0.73%0.51%0.39%0.26%0.02%0.1%0.04%0.04%
Jul 202673.4%13.3%10.8%0.52%0.73%0.5%0.33%0.26%0.02%0.1%0.04%0.04%
Aug 202673.3%13.3%10.7%0.62%0.73%0.5%0.33%0.3%0.14%0.07%0.04%0.04%
Sep 202671.5%15.7%10.3%0.61%0.59%0.49%0.32%0.25%0.11%0.06%0.03%0.02%

  1. 1.PayPal

    71.5%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.Revolut

    15.7%

    Held 2nd. 4.5M estimated branded searches, +21% vs prior month. Share +2.4 points.

  3. 3.Stripe

    10.3%

    Held 3rd. 2.9M estimated branded searches, -1.2% vs prior month. Share -0.4 points.

  4. 4.Adyen

    0.61%

    Moved from 5th to 4th. 174K estimated branded searches, +0.47% vs prior month. Share 0 points.

  5. 5.Airwallex

    0.59%

    Moved from 4th to 5th. 167K estimated branded searches, -17.8% vs prior month. Share -0.1 points.

  6. 6.GoCardless

    0.49%

    Held 6th. 140K estimated branded searches, +0.34% vs prior month. Share 0 points.

  7. 7.Worldline

    0.32%

    Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Wise

    0.25%

    Held 8th. 72.6K estimated branded searches, -13.9% vs prior month. Share 0 points.

  9. 9.Braintree

    0.11%

    Held 9th. 31.6K estimated branded searches, -16.3% vs prior month. Share 0 points.

  10. 10.Shopify POS

    0.06%

    Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Mollie

    0.03%

    Held 11th. 8.8K estimated branded searches, -16.7% vs prior month. Share 0 points.

  12. 12.Square

    0.02%

    Held 12th. 6.6K estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between Adyen and its closest rivals

Every comparison with Adyen

How has branded search demand for Adyen changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Adyen worldwide held steady, from 175K to 176K.
  • Across the 12 months ending September 2026, Adyen’s estimated Share of Search among payment processors worldwide held steady, from 0.54% to 0.61%.

How did search popularity change for payment processors worldwide in September 2026?

  1. In September 2026, Revolut gained estimated Share of Search among payment processors worldwide, from 13.3% to 15.7%.

  2. In September 2026, PayPal lost estimated Share of Search among payment processors worldwide, from 73.3% to 71.5%.

  3. Stripe’s estimated Share of Search among payment processors worldwide has lost ground for 3 months in a row, from 10.8% to 10.3% in September 2026.

  4. In September 2026, Adyen rose from 5th to 4th among payment processors worldwide.

  5. In September 2026, Airwallex fell from 4th to 5th among payment processors worldwide.

  6. Estimated monthly branded searches for Braintree worldwide rose 352.1% over 12 measured months, from 7K to 31.6K in September 2026.

Where does Adyen compete?

Adyen is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Payment processors4th of 120.61%Shown above
Online payment platforms3rd of 80.73%Show ranking
Payment gateway platforms3rd of 60.74%Show ranking
Payment gateways2nd of 55.4%Show ranking
Fintech2nd of 65.5%Show ranking
POS terminal brands1st of 653.4%Show ranking

How is Adyen measured?

Brandwave collects information about searches that people make online using Adyen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • adyen
  • adyen checkout
  • adyen for platform
  • adyen for platforms
  • adyen pay
  • adyen payment
  • adyen payment gateway
  • adyen payment gateways
  • adyen payment method
  • adyen payment methods
  • adyen payment platform
  • adyen payment processing
  • adyen payment processor
  • adyen payments
  • adyen terminal
  • adyen terminals
  • checkout adyen
  • payment adyen
  • payment gateway adyen
  • payment method adyen
  • payment methods adyen

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How the Brand Demand Index is measured

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