How popular isAdyen in search?
In September 2026, there were an estimated 176K branded searches for Adyen worldwide which held steady over the last 12 months. Adyen holds 41.4% estimated Share of Search among POS terminal brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Adyen41.4%
Square24%Newland9.6%
Clover9.4%
Ingenico7.8%
Lightspeed7.7%
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Which POS terminal brands compete with Adyen?
Share of Search by month for Adyen, Square, Newland, Clover, Ingenico, Lightspeed. The figures are in the table below the chart.
View monthly share of search table
| Month | Adyen | Square | Newland | Clover | Ingenico | Lightspeed |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 21.2% | 11% | 9.7% | 9% | 10% |
| Nov 2025 | 36.5% | 22.8% | 10.3% | 10.1% | 10.3% | 10.1% |
| Dec 2025 | 42.2% | 19.7% | 12.1% | 8.2% | 9.9% | 8% |
| Jan 2026 | 38.8% | 22.7% | 11% | 9.8% | 9% | 8.6% |
| Feb 2026 | 43.8% | 23.7% | 8.4% | 9.2% | 6.9% | 8% |
| Mar 2026 | 35.6% | 28.6% | 8.2% | 9.9% | 8.2% | 9.5% |
| Apr 2026 | 35.5% | 30.4% | 8.2% | 9.1% | 8.2% | 8.6% |
| May 2026 | 33.9% | 35.1% | 7.9% | 8.5% | 6.4% | 8.1% |
| Jun 2026 | 37.9% | 34.4% | 7.3% | 7.9% | 6% | 6.5% |
| Jul 2026 | 32% | 34.9% | 9% | 9.4% | 7.3% | 7.5% |
| Aug 2026 | 37.8% | 28.9% | 8.8% | 9.1% | 7.2% | 8.3% |
| Sep 2026 | 41.4% | 24% | 9.6% | 9.4% | 7.8% | 7.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.4% | 176K | +0.47% | +3.6 points | |
| 2, held 2nd | 24% | 102K | -23.6% | -4.8 points | |
| 3, moved from 4th to 3rd | 9.6% | 40.5K | 0% | +0.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.4% | 40K | -4.4% | +0.4 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 7.8% | 33.1K | 0% | +0.6 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 7.7% | 32.7K | -14.4% | -0.6 pointsmoved from 5th to 6th |
1.
Adyen
41.4%
Held 1st. 176K estimated branded searches, +0.47% vs prior month. Share +3.6 points.
2.
Square24%
Held 2nd. 102K estimated branded searches, -23.6% vs prior month. Share -4.8 points.
3.
Newland
9.6%
Moved from 4th to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.
Clover9.4%
Moved from 3rd to 4th. 40K estimated branded searches, -4.4% vs prior month. Share +0.4 points.
5.
Ingenico7.8%
Moved from 6th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
7.7%
Moved from 5th to 6th. 32.7K estimated branded searches, -14.4% vs prior month. Share -0.6 points.
Compare search popularity between Adyen and its closest rivals
Every comparison with Adyen
22 comparisons
- Adyen vs PayPal
- Adyen vs Revolut
- Adyen vs Stripe
- Adyen vs Wise
- Adyen vs Airwallex
- Adyen vs GoCardless
- Adyen vs Square
- Adyen vs Worldline
- Adyen vs Worldpay
- Adyen vs Newland
- Adyen vs Clover
- Adyen vs Ingenico
- Adyen vs Lightspeed
- Adyen vs Braintree
- Adyen vs Shopify POS
- Adyen vs Marqeta
- Adyen vs Authorize.net
- Adyen vs Rapyd
- Adyen vs Plaid
- Adyen vs Checkout.com
- Adyen vs Mollie
- Adyen vs Unit
How has branded search demand for Adyen changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Adyen worldwide held steady, from 175K to 176K.
- Across the 12 months ending September 2026, Adyen’s estimated Share of Search among POS terminal brands worldwide increased from 39.1% to 41.4%.
- Across the 12 months ending September 2026, Adyen’s estimated Share of Search among POS terminal brands worldwide peaked at 43.8% in February 2026 and was lowest at 32% in July 2026.
How did search popularity change for POS terminal brands worldwide in September 2026?
5 changes
In September 2026, Newland overtook Clover to rank 3rd among POS terminal brands worldwide, with 9.6% estimated Share of Search.

In September 2026, Ingenico overtook Lightspeed to rank 5th among POS terminal brands worldwide, with 7.8% estimated Share of Search.
In September 2026, Adyen gained estimated Share of Search among POS terminal brands worldwide, from 37.8% to 41.4%.

In September 2026, Square lost estimated Share of Search among POS terminal brands worldwide, from 28.9% to 24%.

In September 2026, Lightspeed lost estimated Share of Search among POS terminal brands worldwide, from 8.3% to 7.7%.
Where does Adyen compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Payment processors | 5th of 12 | 0.59% | Show ranking |
| Online payment platforms | 3rd of 8 | 0.73% | Show ranking |
| Payment gateway platforms | 3rd of 6 | 0.74% | Show ranking |
| Payment gateways | 2nd of 5 | 5.4% | Show ranking |
| Fintech | 2nd of 6 | 5.6% | Show ranking |
| POS terminal brands | 1st of 6 | 41.4% | Shown above |
How is Adyen measured?
Brandwave collects information about searches that people make online using Adyen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
21 branded search terms
- adyen
- adyen checkout
- adyen for platform
- adyen for platforms
- adyen pay
- adyen payment
- adyen payment gateway
- adyen payment gateways
- adyen payment method
- adyen payment methods
- adyen payment platform
- adyen payment processing
- adyen payment processor
- adyen payments
- adyen terminal
- adyen terminals
- checkout adyen
- payment adyen
- payment gateway adyen
- payment method adyen
- payment methods adyen
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