Brandwave

How popular isAdyen in search?

In September 2026, there were an estimated 176K branded searches for Adyen worldwide which held steady over the last 12 months. Adyen holds 41.4% estimated Share of Search among POS terminal brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Adyen41.4%
  2. Square24%
  3. Newland9.6%
  4. Clover9.4%
  5. Ingenico7.8%
  6. Lightspeed7.7%
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Which POS terminal brands compete with Adyen?

Adyen against POS terminal brands worldwide, by month

Share of Search by month for Adyen, Square, Newland, Clover, Ingenico, Lightspeed. The figures are in the table below the chart.

View monthly share of search table
MonthAdyenSquareNewlandCloverIngenicoLightspeed
Oct 202539.1%21.2%11%9.7%9%10%
Nov 202536.5%22.8%10.3%10.1%10.3%10.1%
Dec 202542.2%19.7%12.1%8.2%9.9%8%
Jan 202638.8%22.7%11%9.8%9%8.6%
Feb 202643.8%23.7%8.4%9.2%6.9%8%
Mar 202635.6%28.6%8.2%9.9%8.2%9.5%
Apr 202635.5%30.4%8.2%9.1%8.2%8.6%
May 202633.9%35.1%7.9%8.5%6.4%8.1%
Jun 202637.9%34.4%7.3%7.9%6%6.5%
Jul 202632%34.9%9%9.4%7.3%7.5%
Aug 202637.8%28.9%8.8%9.1%7.2%8.3%
Sep 202641.4%24%9.6%9.4%7.8%7.7%
  1. 1.Adyen

    41.4%

    Held 1st. 176K estimated branded searches, +0.47% vs prior month. Share +3.6 points.

  2. 2.Square

    24%

    Held 2nd. 102K estimated branded searches, -23.6% vs prior month. Share -4.8 points.

  3. 3.Newland

    9.6%

    Moved from 4th to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Clover

    9.4%

    Moved from 3rd to 4th. 40K estimated branded searches, -4.4% vs prior month. Share +0.4 points.

  5. 5.Ingenico

    7.8%

    Moved from 6th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. Moved from 5th to 6th. 32.7K estimated branded searches, -14.4% vs prior month. Share -0.6 points.

Compare search popularity between Adyen and its closest rivals

How has branded search demand for Adyen changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Adyen worldwide held steady, from 175K to 176K.
  • Across the 12 months ending September 2026, Adyen’s estimated Share of Search among POS terminal brands worldwide increased from 39.1% to 41.4%.
  • Across the 12 months ending September 2026, Adyen’s estimated Share of Search among POS terminal brands worldwide peaked at 43.8% in February 2026 and was lowest at 32% in July 2026.

How did search popularity change for POS terminal brands worldwide in September 2026?

  1. In September 2026, Newland overtook Clover to rank 3rd among POS terminal brands worldwide, with 9.6% estimated Share of Search.

  2. In September 2026, Ingenico overtook Lightspeed to rank 5th among POS terminal brands worldwide, with 7.8% estimated Share of Search.

  3. In September 2026, Adyen gained estimated Share of Search among POS terminal brands worldwide, from 37.8% to 41.4%.

  4. In September 2026, Square lost estimated Share of Search among POS terminal brands worldwide, from 28.9% to 24%.

  5. In September 2026, Lightspeed lost estimated Share of Search among POS terminal brands worldwide, from 8.3% to 7.7%.

Where does Adyen compete?

Adyen is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Payment processors5th of 120.59%Show ranking
Online payment platforms3rd of 80.73%Show ranking
Payment gateway platforms3rd of 60.74%Show ranking
Payment gateways2nd of 55.4%Show ranking
Fintech2nd of 65.6%Show ranking
POS terminal brands1st of 641.4%Shown above

How is Adyen measured?

Brandwave collects information about searches that people make online using Adyen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • adyen
  • adyen checkout
  • adyen for platform
  • adyen for platforms
  • adyen pay
  • adyen payment
  • adyen payment gateway
  • adyen payment gateways
  • adyen payment method
  • adyen payment methods
  • adyen payment platform
  • adyen payment processing
  • adyen payment processor
  • adyen payments
  • adyen terminal
  • adyen terminals
  • checkout adyen
  • payment adyen
  • payment gateway adyen
  • payment method adyen
  • payment methods adyen

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How the Brand Demand Index is measured

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Is Adyen your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.