Brandwave

Payment gateways:Which brands are most popular in search?

In August 2026, Stripe was the most searched among payment gateways worldwide, with an estimated 3.1M branded searches and 91.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Stripe91.5%
  2. Adyen5.2%
  3. Worldpay1.8%
  4. Braintree1.1%
  5. Authorize.net0.36%

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Share of SearchLeaderboard

Compare the gateways businesses accept card payments with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among payment gateways worldwide, by month

Share of Search by month for Stripe, Adyen. The figures are in the table below the chart.

View monthly share of search table
MonthStripeAdyenWorldpayBraintreeAuthorize.net
Oct 202591.8%5.3%2.2%0.22%0.45%
Nov 202592.6%4.4%2.3%0.24%0.45%
Dec 202590.9%6.2%2.2%0.25%0.44%
Jan 202691.9%5.2%2.2%0.23%0.45%
Feb 202691.3%6.3%1.8%0.24%0.36%
Mar 202693.2%4.4%1.9%0.2%0.37%
Apr 202692.3%5.3%1.8%0.23%0.36%
May 202692.4%5.2%1.8%0.21%0.36%
Jun 202691.1%6.2%2.2%0.2%0.35%
Jul 202693.2%4.4%1.8%0.2%0.37%
Aug 202691.5%5.2%1.8%1.1%0.36%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Stripe

    91.5%

    Held 1st. 3.1M estimated branded searches, -0.55% vs prior month. Share -1.8 points.

  2. 2.Adyen

    5.2%

    Held 2nd. 175K estimated branded searches, +21% vs prior month. Share +0.8 points.

  3. 3.Worldpay

    1.8%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Braintree

    1.1%

    Moved from 5th to 4th. 37.9K estimated branded searches, +483.5% vs prior month. Share +0.9 points.

  5. 5.Authorize.net

    0.36%

    Moved from 4th to 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among payment gateways worldwide?

In August 2026, Stripe was the most searched among payment gateways worldwide, with an estimated 3.1M branded searches and 91.5% estimated Share of Search within this set. Adyen is in 2nd place, 86.3 percentage points behind at 5.2% Share of Search.

Global payment gateways, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Stripe91.8% → 91.5%93.2%Jul 202690.9%Dec 20251st
Adyen5.3% → 5.2%6.3%Feb 20264.4%Jul 20262nd
Worldpay2.2% → 1.8%2.3%Nov 20251.8%Aug 20263rd
Braintree0.22% → 1.1%1.1%Aug 20260.2%Jul 20265th → 4th
Authorize.net0.45% → 0.36%0.45%Nov 20250.35%Jun 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Braintree’s estimated Share of Search among payment gateways worldwide increased from 0.22% to 1.1%.
  • Across the 11 months ending August 2026, Stripe’s estimated Share of Search among payment gateways worldwide peaked at 93.2% in July 2026 and was lowest at 90.9% in December 2025.
  • Across the 11 months ending August 2026, Adyen’s estimated Share of Search among payment gateways worldwide peaked at 6.3% in February 2026 and was lowest at 4.4% in July 2026.
  • Across the 11 months ending August 2026, Braintree rose from 5th to 4th among payment gateways worldwide.
  • Across the 11 months ending August 2026, Authorize.net fell from 4th to 5th among payment gateways worldwide.
  • Across the 11 months ending August 2026, Stripe, Adyen and Worldpay held steady: their estimated Share of Search among payment gateways worldwide each moved less than 0.5 percentage points.

How did search popularity change for payment gateways worldwide in August 2026?

  1. In August 2026, Braintree overtook Authorize.net to rank 4th among payment gateways worldwide, at 1.1%.

  2. In August 2026, Adyen gained estimated Share of Search among payment gateways worldwide, from 4.4% to 5.2%.

  3. In August 2026, Stripe lost estimated Share of Search among payment gateways worldwide, from 93.2% to 91.5%.

  4. Estimated monthly branded searches for Authorize.net worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  5. Estimated monthly branded searches for Worldpay worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

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