Brandwave

Braintree vs Helcim:Which is more popular?

In September 2026, Braintree had more branded searches than Helcim among payment processors worldwide. Braintree had about 31,600 branded searches, while Helcim had 27,100. Braintree made up 0.11% of all payment processor searches we track, and Helcim accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about payment processors, Helcim appeared in four of the five answers and Braintree in none.

Among payment processors worldwide in September 2026

Who do people search for more?

Braintree, about 16% more searches than Helcim

Braintree 31.6K searchesHelcim 27.1K searches

Who does AI mention more?

Helcim, mentioned in 4 of 5 answers, Braintree in 0

Helcim in 4 of 5Braintree in 0 of 5

Who does AI recommend more?

Helcim, the only one of the two named

Helcim first in 4Braintree never named

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Top payment processors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Helcim was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Braintree did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Square2nd
  3. PayPal3rd
  4. Helcim4th
  5. Shopify Payments5th
  6. Adyen6th
  7. GoCardless7th
  8. Shopify POS8th
  9. Revolut–
  10. +3 more
  11. Braintree–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PayPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Helcim4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adyen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoCardless1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify POS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify Payments1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braintree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about payment processors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Braintree or Helcim more popular in search?

This chart shows how often people search Google for Braintree and Helcim by name. Each line represents a brand's share of searches for all 15 payment processors we track, month by month, from English-language searches worldwide.

Braintree and Helcim among payment processors worldwide, by month

Share of searches by month for Braintree, Helcim. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalRevolutStripeAdyenAirwallexGoCardlessWorldlineWiseBraintreeHelcimShopify POSShopify PaymentsCheckout.comMollieSquare
Oct 202577.2%11.4%9.1%0.54%0.42%0.44%0.42%0.18%0.02%0.07%0.08%0.07%0.02%0.04%0.03%
Nov 202578.8%9.6%9.3%0.45%0.43%0.45%0.43%0.18%0.02%0.06%0.09%0.07%0.02%0.04%0.03%
Dec 202579.9%9.8%7.8%0.55%0.65%0.45%0.35%0.2%0.02%0.06%0.07%0.07%0.02%0.04%0.03%
Jan 202677%11.4%9.1%0.53%0.62%0.53%0.34%0.22%0.02%0.07%0.08%0.07%0.02%0.04%0.04%
Feb 202674.8%11.2%10.8%0.76%0.74%0.63%0.4%0.22%0.03%0.08%0.1%0.07%0.02%0.05%0.04%
Mar 202671.3%12.9%12.6%0.61%0.71%0.6%0.57%0.27%0.03%0.09%0.09%0.08%0.02%0.04%0.05%
Apr 202675%11.2%10.9%0.63%0.74%0.52%0.4%0.27%0.03%0.1%0.1%0.08%0.02%0.04%0.04%
May 202673.3%13.1%10.7%0.62%0.73%0.5%0.39%0.26%0.02%0.08%0.1%0.08%0.02%0.04%0.04%
Jun 202673.1%13.1%10.8%0.75%0.72%0.5%0.39%0.26%0.02%0.08%0.1%0.08%0.02%0.04%0.04%
Jul 202673.4%13.2%10.7%0.51%0.73%0.5%0.32%0.26%0.02%0.1%0.1%0.06%0.02%0.04%0.04%
Aug 202673.2%13.2%10.6%0.62%0.73%0.5%0.32%0.3%0.13%0.1%0.06%0.06%0.02%0.04%0.04%
Sep 202671.5%15.6%10.3%0.61%0.58%0.49%0.32%0.25%0.11%0.09%0.06%0.04%0.03%0.03%0.03%

How has the Braintree and Helcim comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Braintree took it in August 2026.
  • Across the 12 months ending September 2026, Braintree’s share of searches among payment processors worldwide moved from 0.02% to 0.11%, and its estimated monthly branded searches moved from 7K to 31.6K.
  • Across the 12 months ending September 2026, Helcim’s share of searches among payment processors worldwide moved from 0.07% to 0.09%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for payment processors worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Braintree worldwide rose 352.1% over 12 measured months, from 7K to 31.6K in September 2026.

  2. Estimated monthly branded searches for Helcim worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Braintree’s and Helcim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Braintree

11 branded search terms

  • braintree checkout
  • braintree fees
  • braintree gateway
  • braintree payment
  • braintree payment gateway
  • braintree payment processing
  • braintree payments
  • braintree paypal
  • braintreegateway
  • checkout braintree
  • paypal braintree

Helcim

1 branded search term

  • helcim

How the Brand Demand Index is measured

Other head-to-heads among payment processors

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