How popular isStripe in search?
In August 2026, there were an estimated 3.1M branded searches for Stripe worldwide which held steady over the last 11 months. Stripe holds 91.5% estimated Share of Search among payment gateways worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Stripe91.5%Adyen5.2%
Worldpay1.8%
Braintree1.1%
Authorize.net0.36%
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Which payment gateways compete with Stripe?
Share of Search by month for Stripe, Adyen. The figures are in the table below the chart.
View monthly share of search table
| Month | Stripe | Adyen | Worldpay | Braintree | Authorize.net |
|---|---|---|---|---|---|
| Oct 2025 | 91.8% | 5.3% | 2.2% | 0.22% | 0.45% |
| Nov 2025 | 92.6% | 4.4% | 2.3% | 0.24% | 0.45% |
| Dec 2025 | 90.9% | 6.2% | 2.2% | 0.25% | 0.44% |
| Jan 2026 | 91.9% | 5.2% | 2.2% | 0.23% | 0.45% |
| Feb 2026 | 91.3% | 6.3% | 1.8% | 0.24% | 0.36% |
| Mar 2026 | 93.2% | 4.4% | 1.9% | 0.2% | 0.37% |
| Apr 2026 | 92.3% | 5.3% | 1.8% | 0.23% | 0.36% |
| May 2026 | 92.4% | 5.2% | 1.8% | 0.21% | 0.36% |
| Jun 2026 | 91.1% | 6.2% | 2.2% | 0.2% | 0.35% |
| Jul 2026 | 93.2% | 4.4% | 1.8% | 0.2% | 0.37% |
| Aug 2026 | 91.5% | 5.2% | 1.8% | 1.1% | 0.36% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.5% | 3.1M | -0.55% | -1.8 points | |
| 2, held 2nd | 5.2% | 175K | +21% | +0.8 points | |
| 3, held 3rd | 1.8% | 60.5K | 0% | 0 points | |
| 4, moved from 5th to 4th | 1.1% | 37.9K | +483.5% | +0.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.36% | 12.1K | 0% | 0 pointsmoved from 4th to 5th |
1.
Stripe91.5%
Held 1st. 3.1M estimated branded searches, -0.55% vs prior month. Share -1.8 points.
2.
Adyen
5.2%
Held 2nd. 175K estimated branded searches, +21% vs prior month. Share +0.8 points.
3.
Worldpay
1.8%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.1%
Moved from 5th to 4th. 37.9K estimated branded searches, +483.5% vs prior month. Share +0.9 points.
0.36%
Moved from 4th to 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Stripe and its closest rivals
How has branded search demand for Stripe changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Stripe worldwide held steady, from 3M to 3.1M.
- Across the 11 months ending August 2026, Stripe’s estimated Share of Search among payment gateways worldwide peaked at 93.2% in July 2026 and was lowest at 90.9% in December 2025.
How did search popularity change for payment gateways worldwide in August 2026?
5 changes

In August 2026, Braintree overtook Authorize.net to rank 4th among payment gateways worldwide, at 1.1%.
In August 2026, Adyen gained estimated Share of Search among payment gateways worldwide, from 4.4% to 5.2%.

In August 2026, Stripe lost estimated Share of Search among payment gateways worldwide, from 93.2% to 91.5%.

Estimated monthly branded searches for Authorize.net worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
Estimated monthly branded searches for Worldpay worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
Where does Stripe compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Creator payout platforms | 2nd of 5 | 12.1% | Show ranking |
| Online payment platforms | 2nd of 8 | 12.7% | Show ranking |
| Payment gateway platforms | 2nd of 6 | 12.7% | Show ranking |
| Fintech | 1st of 6 | 82.7% | Show ranking |
| Payment gateways | 1st of 5 | 91.5% | Shown above |
| Card issuing platforms | 1st of 5 | 97.7% | Show ranking |
How is Stripe measured?
Brandwave collects information about searches that people make online using Stripe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
97 branded search terms
- ach fees stripe
- apple pay with stripe
- billing stripe
- charge for stripe
- check out stripe
- checkout stripe
- checkoutstripe
- connect pricing stripe
- connected accounts stripe
- creating a stripe account
- direct debit stripe
- fees for stripe
- instant payouts stripe
- new stripe account
- payment stripe
- payments stripe
- platform stripe
- secure payment by stripe
- set up stripe
- set up stripe account
- split payment stripe
- stripe
- stripe account
- stripe ach fees
- stripe ach payments
- stripe ach pricing
- stripe atlas
- stripe billing
- stripe billing pricing
- stripe business
- stripe business account
- stripe cc processing
- stripe charge fee
- stripe charges
- stripe connect
- stripe connect charges
- stripe connect fees
- stripe connect pricing
- stripe connected account
- stripe connected accounts
1–40 of 97
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Is Stripe your brand?
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