How popular isStripe in search?
In August 2026, there were an estimated 3.1M branded searches for Stripe worldwide which held steady over the last 11 months. Stripe holds 82.7% estimated Share of Search among fintech worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which fintech compete with Stripe?
Share of Search by month for Stripe, Plaid, Adyen. The figures are in the table below the chart.
View monthly share of search table
| Month | Stripe | Plaid | Adyen | Marqeta | Rapyd | Unit |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.5% | 12.2% | 4.8% | 0.49% | 0.02% | 0.03% |
| Nov 2025 | 78.4% | 17.4% | 3.7% | 0.38% | 0.02% | 0.04% |
| Dec 2025 | 77.4% | 16.8% | 5.3% | 0.45% | 0.02% | 0.03% |
| Jan 2026 | 82.6% | 12.2% | 4.7% | 0.49% | 0.02% | 0.03% |
| Feb 2026 | 83.6% | 10.1% | 5.7% | 0.5% | 0.02% | 0.02% |
| Mar 2026 | 86.9% | 8.6% | 4.1% | 0.42% | 0.02% | 0.02% |
| Apr 2026 | 84.5% | 10.2% | 4.8% | 0.5% | 0.02% | 0.02% |
| May 2026 | 84.5% | 10.1% | 4.8% | 0.5% | 0.02% | 0.02% |
| Jun 2026 | 83.9% | 9.9% | 5.7% | 0.49% | 0.02% | 0.02% |
| Jul 2026 | 85.3% | 10.2% | 4% | 0.5% | 0.02% | 0.02% |
| Aug 2026 | 82.7% | 12.1% | 4.7% | 0.4% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.7% | 3.1M | -0.55% | -2.6 points | |
| 2, held 2nd | 12.1% | 450K | +22.3% | +2 points | |
| 3, held 3rd | 4.7% | 175K | +21% | +0.7 points | |
| 4, held 4th | 0.4% | 14.8K | -18.2% | -0.1 points | |
| 5, held 5th | 0.02% | 720 | -18.2% | 0 points | |
| 6, held 6th | 0.02% | 720 | -18.2% | 0 points |
1.
Stripe82.7%
Held 1st. 3.1M estimated branded searches, -0.55% vs prior month. Share -2.6 points.
2.
Plaid12.1%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2 points.
3.
Adyen
4.7%
Held 3rd. 175K estimated branded searches, +21% vs prior month. Share +0.7 points.
4.
Marqeta0.4%
Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.
Rapyd0.02%
Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.
6.
Unit0.02%
Held 6th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Stripe and its closest rivals
How has branded search demand for Stripe changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Stripe worldwide held steady, from 3M to 3.1M.
- Across the 11 months ending August 2026, Stripe’s estimated Share of Search among fintech worldwide peaked at 86.9% in March 2026 and was lowest at 77.4% in December 2025.
How did search popularity change for fintech worldwide in August 2026?
6 changes
In August 2026, Plaid gained estimated Share of Search among fintech worldwide, from 10.2% to 12.1%.
In August 2026, Adyen gained estimated Share of Search among fintech worldwide, from 4% to 4.7%.
In August 2026, Stripe lost estimated Share of Search among fintech worldwide, from 85.3% to 82.7%.
Estimated monthly branded searches for Unit worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Estimated monthly branded searches for Rapyd worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.
Where does Stripe compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Creator payout platforms | 2nd of 5 | 12.1% | Show ranking |
| Online payment platforms | 2nd of 8 | 12.7% | Show ranking |
| Payment gateway platforms | 2nd of 6 | 12.7% | Show ranking |
| Fintech | 1st of 6 | 82.7% | Shown above |
| Payment gateways | 1st of 5 | 91.5% | Show ranking |
| Card issuing platforms | 1st of 5 | 97.7% | Show ranking |
How is Stripe measured?
Brandwave collects information about searches that people make online using Stripe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
97 branded search terms
- ach fees stripe
- apple pay with stripe
- billing stripe
- charge for stripe
- check out stripe
- checkout stripe
- checkoutstripe
- connect pricing stripe
- connected accounts stripe
- creating a stripe account
- direct debit stripe
- fees for stripe
- instant payouts stripe
- new stripe account
- payment stripe
- payments stripe
- platform stripe
- secure payment by stripe
- set up stripe
- set up stripe account
- split payment stripe
- stripe
- stripe account
- stripe ach fees
- stripe ach payments
- stripe ach pricing
- stripe atlas
- stripe billing
- stripe billing pricing
- stripe business
- stripe business account
- stripe cc processing
- stripe charge fee
- stripe charges
- stripe connect
- stripe connect charges
- stripe connect fees
- stripe connect pricing
- stripe connected account
- stripe connected accounts
1–40 of 97
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Is Stripe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.