SoFi vs Stripe:Which is searched more?
In September 2026, Stripe had more branded searches than SoFi among fintech worldwide. Stripe had about 2.8 million branded searches, while SoFi had 1.2 million. Stripe made up 64.6% of all fintech searches we track, and SoFi accounted for 27.7%. These are worldwide searches for English-language branded terms.
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Is SoFi or Stripe more popular in search?
Compare the fintech operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Stripe, SoFi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stripe | SoFi | Adyen | Mercury | Wise | Marqeta | Rapyd | Plaid | Unit |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.1% | 27.7% | 3.8% | 1.4% | 1.3% | 0.41% | 0.36% | 0.02% | <0.01% |
| Nov 2025 | 69% | 24.2% | 3.3% | 1.5% | 1.3% | 0.36% | 0.31% | 0.02% | <0.01% |
| Dec 2025 | 64.1% | 27.2% | 4.5% | 1.6% | 1.7% | 0.4% | 0.35% | 0.02% | <0.01% |
| Jan 2026 | 64.7% | 27.6% | 3.7% | 1.7% | 1.6% | 0.41% | 0.29% | 0.02% | <0.01% |
| Feb 2026 | 67.7% | 23.6% | 4.8% | 1.7% | 1.4% | 0.43% | 0.3% | 0.02% | <0.01% |
| Mar 2026 | 68.8% | 24% | 3.3% | 1.8% | 1.5% | 0.36% | 0.25% | 0.02% | <0.01% |
| Apr 2026 | 64.5% | 27.4% | 3.7% | 2% | 1.6% | 0.41% | 0.29% | 0.02% | <0.01% |
| May 2026 | 64.7% | 27.5% | 3.7% | 1.7% | 1.6% | 0.41% | 0.35% | 0.02% | <0.01% |
| Jun 2026 | 64.1% | 27.3% | 4.5% | 1.7% | 1.6% | 0.41% | 0.29% | 0.01% | <0.01% |
| Jul 2026 | 65% | 27.8% | 3.1% | 1.7% | 1.6% | 0.41% | 0.36% | 0.01% | <0.01% |
| Aug 2026 | 64.5% | 27.6% | 3.8% | 1.7% | 1.9% | 0.33% | 0.29% | 0.01% | <0.01% |
| Sep 2026 | 64.6% | 27.7% | 3.8% | 1.7% | 1.6% | 0.34% | 0.29% | 0.02% | <0.01% |
How has the SoFi and Stripe comparison changed over the last 12 months?
3 findings
- Stripe was ahead of SoFi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SoFi’s share of searches among fintech worldwide held steady at 27.7%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Stripe’s share of searches among fintech worldwide moved from 65.1% to 64.6%, and its estimated monthly branded searches moved from 2.9M to 2.8M.
How did search popularity change for fintech worldwide in September 2026?
0 changes
Neither SoFi nor Stripe moved beyond provider rounding among fintech in September 2026.
How are branded searches counted?
34 search terms
Brandwave collects information about searches that people make online using SoFi’s and Stripe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SoFi
1 branded search term
- sofi
Stripe
33 branded search terms
- billing stripe
- charge for stripe
- check out stripe
- checkout stripe
- checkoutstripe
- direct debit stripe
- fees for stripe
- instant payouts stripe
- payment stripe
- payments stripe
- set up stripe
- stripe
- stripe atlas
- stripe billing
- stripe business
- stripe cc processing
- stripe charge fee
- stripe charges
- stripe connect
- stripe direct debit
- stripe fees
- stripe invoicing
- stripe issuing
- stripe merchant services
- stripe pay
- stripe payment
- stripe payment company
- stripe payments company
- stripe payments processing
- stripe terminal
- stripe transaction charges
- stripe transaction fee
- terminal stripe
Other head-to-heads among fintech
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