Subscription billing platforms:Which brands are most popular in search?
In August 2026, Chargebee was the most searched among subscription billing platforms worldwide, with an estimated 33.3K branded searches and 53.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare services and tools used to manage recurring subscriptions and billing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chargebee, Zuora, Recurly, Maxio. The figures are in the table below the chart.
View monthly share of search table
| Month | Chargebee | Zuora | Recurly | Maxio | Ordway |
|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 28.6% | 15.6% | 12.8% | 0.67% |
| Nov 2025 | 47.3% | 26.2% | 14.2% | 11.7% | 0.61% |
| Dec 2025 | 48.7% | 26.8% | 12% | 12% | 0.53% |
| Jan 2026 | 46.1% | 25.5% | 13.9% | 13.9% | 0.59% |
| Feb 2026 | 47.3% | 26.1% | 14.3% | 11.7% | 0.6% |
| Mar 2026 | 48.7% | 26.8% | 12% | 12% | 0.48% |
| Apr 2026 | 48.7% | 26.8% | 12% | 12% | 0.62% |
| May 2026 | 48.7% | 26.8% | 12% | 12% | 0.53% |
| Jun 2026 | 49.7% | 27.5% | 10% | 12.2% | 0.64% |
| Jul 2026 | 56.1% | 20.7% | 11.3% | 11.3% | 0.62% |
| Aug 2026 | 53.4% | 24.1% | 11% | 10.8% | 0.74% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.4% | 33.3K | -0.15% | -2.6 points | |
| 2, held 2nd | 24.1% | 15K | +21.9% | +3.4 points | |
| 3, moved from 4th to 3rd | 11% | 6.8K | +1.9% | -0.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.8% | 6.7K | -0.3% | -0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.74% | 460 | +24.3% | +0.1 points |
53.4%
held 1st · 33.3K estimated branded searches · -0.15% vs prior month · -2.6 points
2.
Zuora24.1%
held 2nd · 15K estimated branded searches · +21.9% vs prior month · +3.4 points
3.
Recurly
11%
moved from 4th to 3rd · 6.8K estimated branded searches · +1.9% vs prior month · -0.3 points
4.
Maxio
10.8%
moved from 3rd to 4th · 6.7K estimated branded searches · -0.3% vs prior month · -0.5 points
5.
Ordway0.74%
held 5th · 460 estimated branded searches · +24.3% vs prior month · +0.1 points
Compare search popularity between leading brands
Which brand is most popular in search among subscription billing platforms worldwide?
5 brands
In August 2026, Chargebee was the most searched among subscription billing platforms worldwide, with an estimated 33.3K branded searches and 53.4% estimated Share of Search within this set. Zuora is in 2nd place, 29.3 percentage points behind at 24.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Chargebee | 42.4% → 53.4% | 56.1%Jul 2026 | 42.4%Oct 2025 | 1st |
| Zuora | 28.6% → 24.1% | 28.6%Oct 2025 | 20.7%Jul 2026 | 2nd |
| Recurly | 15.6% → 11% | 15.6%Oct 2025 | 10%Jun 2026 | 3rd |
| Maxio | 12.8% → 10.8% | 13.9%Jan 2026 | 10.8%Aug 2026 | 4th |
| Ordway | 0.67% → 0.74% | 0.74%Aug 2026 | 0.48%Mar 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Chargebee’s estimated Share of Search among subscription billing platforms worldwide increased from 42.4% to 53.4%.
- Across the 11 months ending August 2026, Zuora’s estimated Share of Search among subscription billing platforms worldwide decreased from 28.6% to 24.1%.
- Across the 11 months ending August 2026, Recurly’s estimated Share of Search among subscription billing platforms worldwide decreased from 15.6% to 11%.
- Across the 11 months ending August 2026, Maxio’s estimated Share of Search among subscription billing platforms worldwide decreased from 12.8% to 10.8%.
- Across the 11 months ending August 2026, Chargebee’s estimated Share of Search among subscription billing platforms worldwide peaked at 56.1% in July 2026 and was lowest at 42.4% in October 2025.
- Across the 11 months ending August 2026, Zuora’s estimated Share of Search among subscription billing platforms worldwide peaked at 28.6% in October 2025 and was lowest at 20.7% in July 2026.
- Across the 11 months ending August 2026, Recurly’s estimated Share of Search among subscription billing platforms worldwide peaked at 15.6% in October 2025 and was lowest at 10% in June 2026.
- Across the 11 months ending August 2026, Maxio’s estimated Share of Search among subscription billing platforms worldwide peaked at 13.9% in January 2026 and was lowest at 10.8% in August 2026.
- Across the 11 months ending August 2026, Ordway held steady: its estimated Share of Search among subscription billing platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for subscription billing platforms worldwide in August 2026?
4 changes
In August 2026, Zuora gained estimated Share of Search among subscription billing platforms worldwide, from 20.7% to 24.1%.
In August 2026, Chargebee lost estimated Share of Search among subscription billing platforms worldwide, from 56.1% to 53.4%.
In August 2026, Maxio lost estimated Share of Search among subscription billing platforms worldwide, from 11.3% to 10.8%.
In August 2026, Recurly rose from 4th to 3rd among subscription billing platforms worldwide.
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