Brandwave

Shopify vs Stripe:Which is searched more?

In September 2026, Shopify had more branded searches than Stripe among payment processors worldwide. Shopify was estimated to have 5M branded searches compared to Stripe’s 2.9M, and held a 14.6% Share of Search versus Stripe’s 8.5%. These are worldwide searches for English-language branded terms.

Share of Search among payment processors worldwide in September 2026Which is more popular in search, Shopify or Stripe?
Shopify14.6%5M searches
vs
Stripe8.5%2.9M searches

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Which is more popular in search, Shopify or Stripe?

Compare the payment processors people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Shopify and Stripe among payment processors worldwide, by month

Share of Search by month for Shopify, Stripe. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalShopifyRevolutStripeWiseAdyenAirwallexGoCardlessSquareWorldlineCloudbedsEpos NowBraintreeShopify POSMollie
Oct 202565.3%13.2%10.2%7.7%1.5%0.46%0.36%0.37%0.25%0.35%0.13%0.09%0.02%0.07%0.03%
Nov 202566.5%13.4%8.6%7.8%1.5%0.38%0.37%0.38%0.24%0.36%0.13%0.09%0.02%0.07%0.03%
Dec 202567.3%13.6%8.7%6.6%1.6%0.47%0.55%0.38%0.22%0.3%0.14%0.09%0.02%0.06%0.03%
Jan 202665%13.2%10.1%7.7%1.7%0.45%0.53%0.45%0.26%0.29%0.13%0.09%0.02%0.07%0.03%
Feb 202661.6%15.2%9.7%8.9%1.7%0.63%0.61%0.52%0.34%0.33%0.15%0.1%0.02%0.08%0.04%
Mar 202659.1%14.6%11.3%10.4%1.7%0.51%0.59%0.49%0.41%0.48%0.15%0.1%0.02%0.08%0.04%
Apr 202661.5%15.3%9.8%8.9%1.9%0.52%0.61%0.43%0.45%0.33%0.15%0.1%0.02%0.08%0.03%
May 202660.3%15%11.4%8.8%1.8%0.51%0.6%0.41%0.53%0.32%0.15%0.12%0.02%0.08%0.03%
Jun 202660.1%15%11.3%8.9%1.8%0.62%0.6%0.41%0.56%0.32%0.15%0.1%0.02%0.08%0.03%
Jul 202660.4%15%11.5%8.8%1.8%0.43%0.6%0.41%0.46%0.27%0.15%0.1%0.02%0.08%0.03%
Aug 202660.2%14.9%11.5%8.8%1.9%0.51%0.6%0.41%0.39%0.27%0.15%0.1%0.11%0.05%0.03%
Sep 202659.1%14.6%13.6%8.5%1.8%0.51%0.49%0.4%0.29%0.26%0.15%0.1%0.09%0.05%0.03%

How has the Shopify and Stripe comparison changed over the last 12 months?

  • Shopify was ahead of Stripe in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Shopify’s estimated Share of Search among payment processors worldwide moved from 13.2% to 14.6%, and its estimated monthly branded searches moved from 5.1M to 5M.
  • Across the 12 months ending September 2026, Stripe’s estimated Share of Search among payment processors worldwide moved from 7.7% to 8.5%, and its estimated monthly branded searches moved from 3M to 2.9M.

How did search popularity change for payment processors worldwide in September 2026?

Neither Shopify nor Stripe moved beyond provider rounding among payment processors in September 2026.

Other head-to-heads among payment processors

How each brand is measured

Brandwave collects information about searches that people make online using Shopify’s and Stripe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shopify

23 branded search terms

  • pos for shopify
  • pos shopify
  • pos system shopify
  • shopify
  • shopify ecommerce
  • shopify pos
  • shopify pos app
  • shopify pos apps
  • shopify pos charges
  • shopify pos devices
  • shopify pos fee
  • shopify pos fees
  • shopify pos go
  • shopify pos hardware
  • shopify pos hub
  • shopify pos lite
  • shopify pos pro
  • shopify pos retail
  • shopify pos scanner
  • shopify pos software
  • shopify pos system
  • shopify pos systems
  • shopify pos terminal

Stripe

43 branded search terms

  • billing stripe
  • charge for stripe
  • check out stripe
  • checkout stripe
  • checkoutstripe
  • direct debit stripe
  • fees for stripe
  • instant payouts stripe
  • payment stripe
  • payments stripe
  • set up stripe
  • stripe
  • stripe ach payments
  • stripe atlas
  • stripe billing
  • stripe business
  • stripe cc processing
  • stripe charge fee
  • stripe charges
  • stripe connect
  • stripe direct debit
  • stripe fees
  • stripe instant payouts
  • stripe invoicing
  • stripe issuing
  • stripe merchant services
  • stripe pay
  • stripe payment
  • stripe payment app
  • stripe payment company
  • stripe payment gateway
  • stripe payment processing
  • stripe payment services
  • stripe payments
  • stripe payments company
  • stripe payments processing
  • stripe payouts
  • stripe processing fees
  • stripe recurring payments
  • stripe terminal

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How the Brand Demand Index is measured

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