Brandwave

How popular isShopify in search?

In August 2026, there were an estimated 5.1M branded searches for Shopify worldwide which held steady over the last 11 months. Shopify holds 93% estimated Share of Search among ecommerce store platforms worldwide and is ranked 1st of 10 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shopify93%
  2. WooCommerce3.1%
  3. Magento1.2%
  4. Ecwid0.74%
  5. PrestaShop0.6%
  6. BigCommerce0.41%
  7. Shopware0.33%
  8. OpenCart0.31%
  9. Sellfy0.23%
  10. Shift4Shop0.03%
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Which ecommerce store platforms compete with Shopify?

Shopify against ecommerce store platforms worldwide, by month

Share of Search by month for Shopify, WooCommerce. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyWooCommerceMagentoEcwidPrestaShopBigCommerceShopwareOpenCartSellfyShift4Shop
Oct 202589.5%4.4%1.5%1.1%1.3%0.72%0.39%0.54%0.49%0.06%
Nov 202590.8%3.7%1.3%1.1%1.1%0.59%0.4%0.55%0.5%0.06%
Dec 202591%3.7%1.3%1.1%1.1%0.6%0.33%0.45%0.41%0.05%
Jan 202690.8%3.7%1.3%1.1%1.1%0.6%0.4%0.45%0.5%0.06%
Feb 202692.4%2.5%1.3%0.9%1.1%0.41%0.41%0.46%0.42%0.04%
Mar 202691.7%3.1%1.6%0.89%1.1%0.4%0.4%0.45%0.41%0.04%
Apr 202692.8%2.5%1.3%0.9%0.9%0.41%0.33%0.45%0.34%0.04%
May 202693.2%2.5%1.3%0.74%0.9%0.34%0.33%0.37%0.28%0.04%
Jun 202692.4%3.7%1%0.73%0.73%0.49%0.33%0.37%0.23%0.04%
Jul 202693.6%2.5%1%0.75%0.74%0.41%0.33%0.32%0.23%0.03%
Aug 202693%3.1%1.2%0.74%0.6%0.41%0.33%0.31%0.23%0.03%
Sep 2026——————————

  1. 1.Shopify

    93%

    held 1st · 5.1M estimated branded searches · -0.67% vs prior month · -0.6 points

  2. 2.WooCommerce

    3.1%

    held 2nd · 169K estimated branded searches · +21.6% vs prior month · +0.5 points

  3. 3.Magento

    1.2%

    held 3rd · 67.8K estimated branded searches · +19.4% vs prior month · +0.2 points

  4. 4.Ecwid

    0.74%

    held 4th · 40.8K estimated branded searches · -0.15% vs prior month · 0 points

  5. 5.PrestaShop

    0.6%

    held 5th · 33.1K estimated branded searches · -18.3% vs prior month · -0.1 points

  6. 6.BigCommerce

    0.41%

    held 6th · 22.5K estimated branded searches · +0.22% vs prior month · 0 points

  7. 7.Shopware

    0.33%

    held 7th · 18.2K estimated branded searches · 0% vs prior month · 0 points

  8. 8.OpenCart

    0.31%

    held 8th · 16.8K estimated branded searches · -2.9% vs prior month · 0 points

  9. 9.Sellfy

    0.23%

    held 9th · 12.8K estimated branded searches · +1% vs prior month · 0 points

  10. 10.Shift4Shop

    0.03%

    held 10th · 1.8K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Shopify and its closest rivals

How has branded search demand for Shopify changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Shopify worldwide held steady at 5.1M.
  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce store platforms worldwide increased from 89.5% to 93%.
  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce store platforms worldwide peaked at 93.6% in July 2026 and was lowest at 89.5% in October 2025.

How did search popularity change for ecommerce store platforms worldwide in August 2026?

  1. In August 2026, WooCommerce gained estimated Share of Search among ecommerce store platforms worldwide, from 2.5% to 3.1%.

  2. In August 2026, Shopify lost estimated Share of Search among ecommerce store platforms worldwide, from 93.6% to 93%.

  3. Estimated monthly branded searches for PrestaShop worldwide fell 55.3% over 11 measured months, from 74K to 33.1K in August 2026.

  4. Estimated monthly branded searches for Sellfy worldwide fell 53.9% over 11 measured months, from 27.8K to 12.8K in August 2026.

  5. Estimated monthly branded searches for OpenCart worldwide fell 45.6% over 11 measured months, from 30.8K to 16.8K in August 2026.

  6. Estimated monthly branded searches for BigCommerce worldwide fell 45.1% over 11 measured months, from 40.9K to 22.5K in August 2026.

Which retail and hospitality POS systems compete with Shopify?

Shopify against retail and hospitality POS systems worldwide, by month

Share of Search by month for Shopify, Loyverse, Square. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyLoyverseSquareCloverToastLightspeedEpos NowRevel Systems
Oct 202590.6%3.7%2%1%0.97%0.88%0.62%0.12%
Nov 202591.6%3.2%1.9%0.91%0.81%0.79%0.62%0.12%
Dec 202592%3.2%1.7%0.83%0.83%0.66%0.62%0.11%
Jan 202690.5%3.9%2.2%0.99%0.95%0.76%0.62%0.12%
Feb 202690.5%3.7%2.4%0.98%0.91%0.75%0.62%0.12%
Mar 202689.6%3.8%2.9%1.1%0.95%0.9%0.61%0.13%
Apr 202689.7%3.8%3%1%0.94%0.82%0.61%0.11%
May 202688.9%3.9%3.6%0.99%0.94%0.79%0.74%0.1%
Jun 202689.3%3.8%3.7%1.1%0.79%0.68%0.61%0.09%
Jul 202689.6%4%3.2%1%0.82%0.66%0.61%0.09%
Aug 202690.1%4%2.7%0.98%0.82%0.74%0.63%0.09%
Sep 2026————————

  1. 1.Shopify

    90.1%

    held 1st · 5.1M estimated branded searches · -0.67% vs prior month · +0.4 points

  2. 2.Loyverse

    4%

    held 2nd · 227K estimated branded searches · +0.19% vs prior month · +0.1 points

  3. 3.Square

    2.7%

    held 3rd · 151K estimated branded searches · -17% vs prior month · -0.5 points

  4. 4.Clover

    0.98%

    held 4th · 55.2K estimated branded searches · -5.9% vs prior month · 0 points

  5. 5.Toast

    0.82%

    held 5th · 46.2K estimated branded searches · -1.3% vs prior month · 0 points

  6. 6.Lightspeed

    0.74%

    held 6th · 41.6K estimated branded searches · +10.7% vs prior month · +0.1 points

  7. 7.Epos Now

    0.63%

    held 7th · 35.8K estimated branded searches · +3.3% vs prior month · 0 points

  8. 8.Revel Systems

    0.09%

    held 8th · 4.9K estimated branded searches · -7.2% vs prior month · 0 points

Compare search popularity between Shopify and its closest rivals

How has branded search demand for Shopify changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among retail and hospitality POS systems worldwide decreased from 90.6% to 90.1%.
  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among retail and hospitality POS systems worldwide peaked at 92% in December 2025 and was lowest at 88.9% in May 2026.

How did search popularity change for retail and hospitality POS systems worldwide in August 2026?

  1. In August 2026, Square lost estimated Share of Search among retail and hospitality POS systems worldwide, from 3.2% to 2.7%.

  2. Shopify’s estimated Share of Search among retail and hospitality POS systems worldwide has gained ground for 3 months in a row, from 88.9% to 90.1% in August 2026.

  3. Estimated monthly branded searches for Revel Systems worldwide fell 28.7% over 11 measured months, from 6.9K to 4.9K in August 2026.

  4. Estimated monthly branded searches for Lightspeed worldwide fell 15.8% over 11 measured months, from 49.4K to 41.6K in August 2026.

  5. Estimated monthly branded searches for Toast worldwide fell 14.9% over 11 measured months, from 54.3K to 46.2K in August 2026.

How is Shopify measured?

Brandwave collects information about searches that people make online using Shopify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

33 branded search terms

  • pos for shopify
  • pos shopify
  • pos system shopify
  • shopify
  • shopify ecommerce
  • shopify online store
  • shopify pos
  • shopify pos app
  • shopify pos apps
  • shopify pos card reader
  • shopify pos charges
  • shopify pos devices
  • shopify pos fee
  • shopify pos fees
  • shopify pos for retail
  • shopify pos go
  • shopify pos hardware
  • shopify pos hub
  • shopify pos lite
  • shopify pos price
  • shopify pos pricing
  • shopify pos pro
  • shopify pos pro price
  • shopify pos pro pricing
  • shopify pos pro subscription
  • shopify pos rates
  • shopify pos retail
  • shopify pos scanner
  • shopify pos software
  • shopify pos system
  • shopify pos systems
  • shopify pos terminal
  • shopify website builder

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