Brandwave

How popular isShopify in search?

In August 2026, there were an estimated 5.2M branded searches for Shopify worldwide which held steady over the last 11 months. Shopify holds 52.4% estimated Share of Search among ecommerce platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shopify52.4%
  2. Wix31.8%
  3. Squarespace13.2%
  4. WooCommerce1.7%
  5. Magento0.69%
  6. BigCommerce0.23%
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Which ecommerce platforms compete with Shopify?

Shopify against ecommerce platforms worldwide, by month

Share of Search by month for Shopify, Wix, Squarespace. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyWixSquarespaceWooCommerceMagentoBigCommerce
Oct 202547.5%34.9%14.1%2.3%0.8%0.38%
Nov 202549.2%35.9%12%2%0.68%0.32%
Dec 202552.2%31.9%12.7%2.1%0.72%0.34%
Jan 202647.6%35.3%14.2%1.9%0.68%0.31%
Feb 202647.4%36.3%14.2%1.3%0.66%0.21%
Mar 202645.6%35.6%16.4%1.5%0.77%0.2%
Apr 202647.9%35.8%14.2%1.3%0.65%0.21%
May 202647.7%36%14.3%1.3%0.65%0.17%
Jun 202650.3%31.5%15.4%2%0.56%0.26%
Jul 202650.8%31.4%15.7%1.4%0.56%0.22%
Aug 202652.4%31.8%13.2%1.7%0.69%0.23%
Sep 2026——————

  1. 1.Shopify

    52.4%

    Held 1st. 5.2M estimated branded searches, -0.66% vs prior month. Share +1.6 points.

  2. 2.Wix

    31.8%

    Held 2nd. 3.1M estimated branded searches, -2.5% vs prior month. Share +0.4 points.

  3. 3.Squarespace

    13.2%

    Held 3rd. 1.3M estimated branded searches, -19.3% vs prior month. Share -2.5 points.

  4. 4.WooCommerce

    1.7%

    Held 4th. 169K estimated branded searches, +21.6% vs prior month. Share +0.4 points.

  5. 5.Magento

    0.69%

    Held 5th. 67.8K estimated branded searches, +19.4% vs prior month. Share +0.1 points.

  6. 6.BigCommerce

    0.23%

    Held 6th. 22.5K estimated branded searches, +0.22% vs prior month. Share 0 points.

Compare search popularity between Shopify and its closest rivals

How has branded search demand for Shopify changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Shopify worldwide held steady at 5.2M.
  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce platforms worldwide increased from 47.5% to 52.4%.
  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce platforms worldwide peaked at 52.4% in August 2026 and was lowest at 45.6% in March 2026.

How did search popularity change for ecommerce platforms worldwide in August 2026?

  1. In August 2026, Shopify gained estimated Share of Search among ecommerce platforms worldwide, from 50.8% to 52.4%.

  2. In August 2026, Squarespace lost estimated Share of Search among ecommerce platforms worldwide, from 15.7% to 13.2%.

  3. Estimated monthly branded searches for BigCommerce worldwide fell 45.1% over 11 measured months, from 40.9K to 22.5K in August 2026.

  4. Estimated monthly branded searches for WooCommerce worldwide fell 33.3% over 11 measured months, from 253K to 169K in August 2026.

  5. Estimated monthly branded searches for Magento worldwide fell 22.5% over 11 measured months, from 87.5K to 67.8K in August 2026.

  6. Estimated monthly branded searches for Wix worldwide fell 17.7% over 11 measured months, from 3.8M to 3.1M in August 2026.

Where does Shopify compete?

Shopify is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Website builders1st of 545.7%Show ranking
Ecommerce platforms1st of 652.4%Shown above
Retail and hospitality POS systems1st of 890.2%Show ranking
Ecommerce store platforms1st of 1093.1%Show ranking
Retail tech1st of 695.2%Show ranking

How is Shopify measured?

Brandwave collects information about searches that people make online using Shopify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

34 branded search terms

  • pos for shopify
  • pos shopify
  • pos system shopify
  • shopify
  • shopify ecommerce
  • shopify online store
  • shopify pos
  • shopify pos app
  • shopify pos apps
  • shopify pos card reader
  • shopify pos charges
  • shopify pos devices
  • shopify pos fee
  • shopify pos fees
  • shopify pos for retail
  • shopify pos go
  • shopify pos hardware
  • shopify pos hub
  • shopify pos lite
  • shopify pos price
  • shopify pos pricing
  • shopify pos pro
  • shopify pos pro price
  • shopify pos pro pricing
  • shopify pos pro subscription
  • shopify pos rates
  • shopify pos retail
  • shopify pos scanner
  • shopify pos software
  • shopify pos system
  • shopify pos systems
  • shopify pos terminal
  • shopify store
  • shopify website builder

Do you work for Shopify? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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