Shopify vs Webstudio:Which is more popular?
In September 2026, Shopify had more branded searches than Webstudio among visual website building platforms worldwide. Shopify had about 5 million branded searches, while Webstudio had 8,100. Shopify made up 44.2% of all visual website building platform searches we track, and Webstudio accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about visual website building platforms, Shopify appeared in three of the five answers and Webstudio in none.
Who do people search for more?
Shopify, about 617 searches for every 1 for Webstudio
Who does AI mention more?
Shopify, mentioned in 3 of 5 answers, Webstudio in 0
Who does AI recommend more?
Shopify, the only one of the two named
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Top visual website building platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shopify was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Webstudio did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Webflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Squarespace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Shopify3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WordPress3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Framer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Elementor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Readymag0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Showit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Webstudio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about visual website building platforms
5 answers
Asked ChatGPT
“Which visual website building platform should I use?”
Asked ChatGPT
“What are the best visual website building platforms?”
Asked ChatGPT
“What's the best visual website building platform for drag and drop sites?”
Searched Google, AI Overview
“website building platforms”
Searched Google, AI Overview
“best website builder”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Shopify or Webstudio more popular in search?
This chart shows how often people search Google for Shopify and Webstudio by name. Each line represents a brand's share of searches for all 12 visual website building platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Shopify, Webstudio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shopify | Wix | Squarespace | WordPress | Webflow | Elementor | Readymag | Showit | Framer | Webstudio | Duda | Dorik |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 26.6% | 11.5% | 17.2% | 3.6% | 1.5% | 0.57% | 0.25% | 0.17% | 0.09% | 0.04% | 0.06% |
| Nov 2025 | 40.6% | 27.9% | 9.9% | 14.9% | 3.7% | 1.6% | 0.73% | 0.27% | 0.18% | 0.08% | 0.03% | 0.08% |
| Dec 2025 | 42.9% | 24.3% | 10.5% | 15.7% | 4% | 1.4% | 0.64% | 0.28% | 0.16% | 0.08% | 0.03% | 0.06% |
| Jan 2026 | 39.3% | 27.1% | 11.8% | 14.4% | 4.4% | 1.6% | 0.71% | 0.32% | 0.18% | 0.08% | 0.04% | 0.04% |
| Feb 2026 | 39.8% | 27.4% | 11.9% | 14.6% | 3.7% | 1.3% | 0.72% | 0.32% | 0.19% | 0.08% | 0.04% | 0.04% |
| Mar 2026 | 38.6% | 26.7% | 14.1% | 14.1% | 3.6% | 1.6% | 0.7% | 0.31% | 0.22% | 0.08% | 0.04% | 0.03% |
| Apr 2026 | 39.8% | 27.4% | 11.9% | 14.6% | 3.7% | 1.3% | 0.72% | 0.26% | 0.23% | 0.08% | 0.03% | 0.04% |
| May 2026 | 41.1% | 28.3% | 12.3% | 12.3% | 3.1% | 1.4% | 0.74% | 0.33% | 0.24% | 0.07% | 0.03% | 0.04% |
| Jun 2026 | 43.3% | 24.5% | 13% | 13% | 3.3% | 1.4% | 0.64% | 0.35% | 0.25% | 0.07% | 0.03% | 0.04% |
| Jul 2026 | 44.9% | 25.3% | 13.5% | 11% | 2.8% | 1.2% | 0.54% | 0.36% | 0.26% | 0.07% | 0.03% | 0.03% |
| Aug 2026 | 46.1% | 25.9% | 11.2% | 11.2% | 2.8% | 1.2% | 0.56% | 0.46% | 0.25% | 0.07% | 0.03% | 0.04% |
| Sep 2026 | 44.2% | 24.9% | 13.3% | 10.8% | 4.1% | 1.2% | 0.65% | 0.54% | 0.24% | 0.07% | 0.04% | 0.03% |
How has the Shopify and Webstudio comparison changed over the last 12 months?
3 findings
- Shopify was ahead of Webstudio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shopify’s share of searches among visual website building platforms worldwide moved from 38.4% to 44.2%, and its estimated monthly branded searches held steady at 5M.
- Across the 12 months ending September 2026, Webstudio’s share of searches among visual website building platforms worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
How did search popularity change for visual website building platforms worldwide in September 2026?
2 changes
In September 2026, Shopify lost share of searches among visual website building platforms worldwide, from 46.1% to 44.2%.
Estimated monthly branded searches for Webstudio worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shopify’s and Webstudio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among visual website building platforms
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