Brandwave

GoDaddy vs Shopify:Which is searched more?

In September 2026, Shopify had more branded searches than GoDaddy among website builders worldwide. Shopify was estimated to have 5M branded searches compared to GoDaddy’s 4.2M, and held a 25.6% Share of Search versus GoDaddy’s 21.4%. These are worldwide searches for English-language branded terms.

Share of Search among website builders worldwide in September 2026Which is more popular in search, GoDaddy or Shopify?
GoDaddy21.4%4.2M searches
vs
Shopify25.6%5M searches

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Which is more popular in search, GoDaddy or Shopify?

Compare the tools people build websites with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

GoDaddy and Shopify among website builders worldwide, by month

Share of Search by month for Shopify, GoDaddy. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyGoDaddyHostingerWixSquarespaceWordPressFramerWebflow
Oct 202524.2%17.5%18.7%16.6%7.2%10.9%2.6%2.2%
Nov 202525.2%17.9%19.4%17.1%6.1%9.2%2.7%2.3%
Dec 202526.1%18.6%20.1%14.6%6.3%9.6%2.3%2.4%
Jan 202623.2%19.8%20.8%15.7%6.9%8.5%2.5%2.6%
Feb 202624.9%17.7%18.7%17%7.4%9.3%2.7%2.3%
Mar 202622.8%19.5%20.4%15.5%8.2%8.5%3%2.1%
Apr 202624.2%16.9%21.2%16.3%7.1%8.9%3.2%2.2%
May 202624.7%17.2%21.6%16.7%7.3%7.5%3.3%1.9%
Jun 202626.4%18.4%19.3%14.7%7.8%8%3.5%2%
Jul 202626.9%18.6%19.7%14.9%7.9%6.7%3.6%1.7%
Aug 202627.5%18.9%20.2%15.3%6.6%6.9%3%1.7%
Sep 202625.6%21.4%18.9%14.3%7.6%6.4%3.4%2.3%

How has the GoDaddy and Shopify comparison changed over the last 12 months?

  • Shopify was ahead of GoDaddy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GoDaddy’s estimated Share of Search among website builders worldwide moved from 17.5% to 21.4%, and its estimated monthly branded searches moved from 3.7M to 4.2M.
  • Across the 12 months ending September 2026, Shopify’s estimated Share of Search among website builders worldwide moved from 24.2% to 25.6%, and its estimated monthly branded searches moved from 5.1M to 5M.

How did search popularity change for website builders worldwide in September 2026?

  1. In September 2026, GoDaddy overtook Hostinger to rank 2nd among website builders worldwide, with 21.4% estimated Share of Search.

  2. In September 2026, Shopify lost estimated Share of Search among website builders worldwide, from 27.5% to 25.6%.

Other head-to-heads among website builders

How each brand is measured

Brandwave collects information about searches that people make online using GoDaddy’s and Shopify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GoDaddy

2 branded search terms

  • godaddy
  • godaddy email

Shopify

23 branded search terms

  • pos for shopify
  • pos shopify
  • pos system shopify
  • shopify
  • shopify ecommerce
  • shopify pos
  • shopify pos app
  • shopify pos apps
  • shopify pos charges
  • shopify pos devices
  • shopify pos fee
  • shopify pos fees
  • shopify pos go
  • shopify pos hardware
  • shopify pos hub
  • shopify pos lite
  • shopify pos pro
  • shopify pos retail
  • shopify pos scanner
  • shopify pos software
  • shopify pos system
  • shopify pos systems
  • shopify pos terminal

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.