Shopify vs Squarespace:Which is more popular by branded search?
In August 2026, Shopify had more branded searches than Squarespace among website builders worldwide. Shopify was estimated to have 5.2M branded searches compared to Squarespace’s 1.3M, and held a 45.7% Share of Search versus Squarespace’s 11.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Shopify or Squarespace?
Compare the tools people build websites with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shopify, Squarespace. The figures are in the table below the chart.
View monthly share of search table
| Month | Shopify | Wix | WordPress | Squarespace | Webflow |
|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 28.4% | 17.9% | 11.5% | 3.5% |
| Nov 2025 | 40.9% | 29.8% | 15.6% | 10% | 3.7% |
| Dec 2025 | 43% | 26.3% | 16.4% | 10.4% | 3.9% |
| Jan 2026 | 39.4% | 29.2% | 15.3% | 11.7% | 4.4% |
| Feb 2026 | 39.4% | 30.1% | 15.2% | 11.8% | 3.6% |
| Mar 2026 | 38.2% | 29.8% | 14.8% | 13.7% | 3.5% |
| Apr 2026 | 39.7% | 29.7% | 15.3% | 11.8% | 3.6% |
| May 2026 | 40.9% | 30.9% | 12.9% | 12.2% | 3% |
| Jun 2026 | 43.1% | 26.9% | 13.7% | 13.2% | 3.2% |
| Jul 2026 | 44.4% | 27.4% | 11.8% | 13.7% | 2.7% |
| Aug 2026 | 45.7% | 27.7% | 12.3% | 11.5% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Shopify and Squarespace comparison changed over the last 12 months?
3 findings
- Shopify was ahead of Squarespace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Shopify’s estimated Share of Search among website builders worldwide moved from 38.7% to 45.7%, and its estimated monthly branded searches held steady at 5.2M.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among website builders worldwide held steady at 11.5%, and its estimated monthly branded searches moved from 1.5M to 1.3M.
How did search popularity change for website builders worldwide in August 2026?
3 changes
In August 2026, WordPress overtook Squarespace to rank 3rd among website builders worldwide, at 12.3%.
In August 2026, Shopify gained estimated Share of Search among website builders worldwide, from 44.4% to 45.7%.
In August 2026, Squarespace lost estimated Share of Search among website builders worldwide, from 13.7% to 11.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Shopify’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shopify
34 branded search terms
- pos for shopify
- pos shopify
- pos system shopify
- shopify
- shopify ecommerce
- shopify online store
- shopify pos
- shopify pos app
- shopify pos apps
- shopify pos card reader
- shopify pos charges
- shopify pos devices
- shopify pos fee
- shopify pos fees
- shopify pos for retail
- shopify pos go
- shopify pos hardware
- shopify pos hub
- shopify pos lite
- shopify pos price
- shopify pos pricing
- shopify pos pro
- shopify pos pro price
- shopify pos pro pricing
- shopify pos pro subscription
- shopify pos rates
- shopify pos retail
- shopify pos scanner
- shopify pos software
- shopify pos system
- shopify pos systems
- shopify pos terminal
- shopify store
- shopify website builder
Squarespace
3 branded search terms
- squarespace
- squarespace website
- squarespace website builder
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.