Amazon Merch on Demand vs Shopify:Which is more popular?
In September 2026, Shopify had more branded searches than Amazon Merch on Demand among merch platforms worldwide. Shopify had about 5 million branded searches, while Amazon Merch on Demand had 49,300. Shopify made up 72.7% of all merch platform searches we track, and Amazon Merch on Demand accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about merch platforms, Shopify appeared in four of the five answers and Amazon Merch on Demand in two. Amazon Merch on Demand and Shopify were each mentioned first in two of the four answers that named either.
Who do people search for more?
Shopify, about 102 searches for every 1 for Amazon Merch on Demand
Who does AI mention more?
Shopify, mentioned in 4 of 5 answers, Amazon Merch on Demand in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Amazon Merch on Demand vs Shopify and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top merch platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shopify was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Amazon Merch on Demand was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Amazon Merch on Demand and Shopify were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Printify1st
Printful2nd
Fourthwall3rd- Shopify4th
Amazon Merch on Demand5th
Redbubble6th
Spring7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Printify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Printful5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shopify4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Redbubble2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fourthwall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazon Merch on Demand2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Spring1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about merch platforms
5 answers
Asked ChatGPT
“Which merch platform should I use?”
Asked ChatGPT
“What are the best merch platforms?”
Asked ChatGPT
“What's the best merch platform for branded merchandise?”
Searched Google, AI Overview
“print on demand platform”
Searched Google, AI Overview
“sell merch online”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Amazon Merch on Demand or Shopify more popular in search?
This chart shows how often people search Google for Amazon Merch on Demand and Shopify by name. Each line represents a brand's share of searches for all seven merch platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Shopify, Amazon Merch on Demand. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shopify | Redbubble | Printify | Printful | Fourthwall | Amazon Merch on Demand | Spring |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.7% | 11.5% | 11.5% | 5.1% | 1% | 1.3% | <0.01% |
| Nov 2025 | 69.6% | 13.9% | 9.3% | 5.1% | 1% | 1% | <0.01% |
| Dec 2025 | 69.6% | 13.9% | 9.3% | 5.1% | 1% | 1% | <0.01% |
| Jan 2026 | 68.1% | 13.6% | 11.2% | 5% | 1.2% | 1% | <0.01% |
| Feb 2026 | 71.5% | 14.2% | 7.8% | 4.3% | 1.3% | 0.86% | <0.01% |
| Mar 2026 | 67.6% | 13.4% | 9% | 4.9% | 4% | 0.91% | <0.01% |
| Apr 2026 | 70.8% | 14.1% | 7.7% | 5.2% | 1.3% | 0.93% | <0.01% |
| May 2026 | 72.1% | 11.8% | 9.6% | 4.3% | 1.3% | 0.95% | <0.01% |
| Jun 2026 | 72.4% | 11.8% | 9.7% | 4.3% | 1.1% | 0.78% | <0.01% |
| Jul 2026 | 73.5% | 12% | 8% | 4.4% | 1.3% | 0.79% | <0.01% |
| Aug 2026 | 72.1% | 11.8% | 9.7% | 4.3% | 1.3% | 0.78% | <0.01% |
| Sep 2026 | 72.7% | 11.9% | 9.8% | 3.6% | 1.3% | 0.71% | <0.01% |
How has the Amazon Merch on Demand and Shopify comparison changed over the last 12 months?
3 findings
- Shopify was ahead of Amazon Merch on Demand in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Merch on Demand’s share of searches among merch platforms worldwide moved from 1.3% to 0.71%, and its estimated monthly branded searches moved from 90K to 49.3K.
- Across the 12 months ending September 2026, Shopify’s share of searches among merch platforms worldwide moved from 69.7% to 72.7%, and its estimated monthly branded searches held steady at 5M.
How did search popularity change for merch platforms worldwide in September 2026?
2 changes
In September 2026, Shopify gained share of searches among merch platforms worldwide, from 72.1% to 72.7%.
Estimated monthly branded searches for Amazon Merch on Demand worldwide fell 45.2% over 12 measured months, from 90K to 49.3K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Amazon Merch on Demand’s and Shopify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Merch on Demand
2 branded search terms
- amazon merch on demand
- merch by amazon
Shopify
3 branded search terms
- shopify
- shopify checkout
- shopify ecommerce
Other head-to-heads among merch platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.