How popular isPrintful in search?
In August 2026, there were an estimated 301K branded searches for Printful worldwide which is down 18.2% over the last 11 months. Printful holds 16.7% estimated Share of Search among merch platforms worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which merch platforms compete with Printful?
Share of Search by month for Redbubble, Printify, Printful. The figures are in the table below the chart.
View monthly share of search table
| Month | Redbubble | Printify | Printful | Spring |
|---|---|---|---|---|
| Oct 2025 | 40.9% | 40.9% | 18.3% | 0.02% |
| Nov 2025 | 49% | 33% | 18% | 0.03% |
| Dec 2025 | 49% | 33% | 18% | 0.02% |
| Jan 2026 | 45.6% | 37.6% | 16.8% | 0.02% |
| Feb 2026 | 54% | 29.7% | 16.3% | 0.02% |
| Mar 2026 | 49% | 33% | 18% | 0.03% |
| Apr 2026 | 52.1% | 28.7% | 19.2% | 0.02% |
| May 2026 | 45.8% | 37.4% | 16.7% | 0.02% |
| Jun 2026 | 49.2% | 32.8% | 18% | 0.02% |
| Jul 2026 | 49.2% | 32.9% | 18% | 0.02% |
| Aug 2026 | 45.8% | 37.4% | 16.7% | 0.02% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 823K | 0% | -3.4 points | |
| 2, held 2nd | 37.4% | 673K | +22.4% | +4.6 points | |
| 3, held 3rd | 16.7% | 301K | 0% | -1.2 points | |
| 4, held 4th | 0.02% | 320 | +23.1% | 0 points |
45.8%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -3.4 points.
2.
Printify37.4%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +4.6 points.
3.
Printful16.7%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.2 points.
4.
Spring0.02%
Held 4th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between Printful and its closest rivals
How has branded search demand for Printful changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Printful worldwide fell from 368K to 301K.
- Across the 11 months ending August 2026, Printful’s estimated Share of Search among merch platforms worldwide decreased from 18.3% to 16.7%.
- Across the 11 months ending August 2026, Printful’s estimated Share of Search among merch platforms worldwide peaked at 19.2% in April 2026 and was lowest at 16.3% in February 2026.
How did search popularity change for merch platforms worldwide in August 2026?
4 changes
In August 2026, Printify gained estimated Share of Search among merch platforms worldwide, from 32.9% to 37.4%.
In August 2026, Redbubble lost estimated Share of Search among merch platforms worldwide, from 49.2% to 45.8%.
In August 2026, Printful lost estimated Share of Search among merch platforms worldwide, from 18% to 16.7%.
Estimated monthly branded searches for Spring worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026.
Where does Printful compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Merch platforms | 3rd of 4 | 16.7% | Shown above |
| Print on demand platforms | 2nd of 4 | 30.6% | Show ranking |
| Dropshipping platforms | 1st of 5 | 84.3% | Show ranking |
How is Printful measured?
Brandwave collects information about searches that people make online using Printful’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- printful
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Is Printful your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.