Oberlo vs Printful:Which is more popular by branded search?
In August 2026, Printful had more branded searches than Oberlo among dropshipping platforms worldwide. Printful was estimated to have 301K branded searches compared to Oberlo’s 5.4K, and held an 84.3% Share of Search versus Oberlo’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oberlo or Printful?
Compare the platforms used to run a dropshipping store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Printful, Oberlo. The figures are in the table below the chart.
View monthly share of search table
| Month | Printful | Spocket | Dropified | Oberlo | AliDropship |
|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 14.1% | 2.6% | 3.2% | 1.7% |
| Nov 2025 | 79.5% | 14% | 2.6% | 2.1% | 1.7% |
| Dec 2025 | 81.4% | 11.9% | 2.7% | 2.2% | 1.8% |
| Jan 2026 | 78.1% | 14.2% | 3.8% | 2.1% | 1.7% |
| Feb 2026 | 80% | 12.2% | 3.9% | 2.2% | 1.8% |
| Mar 2026 | 82.4% | 10.3% | 4.1% | 1.8% | 1.5% |
| Apr 2026 | 83.2% | 10.4% | 3.3% | 1.8% | 1.2% |
| May 2026 | 82.1% | 10.2% | 4% | 1.8% | 1.8% |
| Jun 2026 | 83.3% | 10.4% | 3.3% | 1.5% | 1.5% |
| Jul 2026 | 81.8% | 11.2% | 4% | 1.5% | 1.5% |
| Aug 2026 | 84.3% | 8.8% | 4.1% | 1.5% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Oberlo and Printful comparison changed over the last 12 months?
3 findings
- Printful was ahead of Oberlo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oberlo’s estimated Share of Search among dropshipping platforms worldwide moved from 3.2% to 1.5%, and its estimated monthly branded searches moved from 14.8K to 5.4K.
- Across the 11 months ending August 2026, Printful’s estimated Share of Search among dropshipping platforms worldwide moved from 78.5% to 84.3%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for dropshipping platforms worldwide in August 2026?
2 changes
In August 2026, Printful gained estimated Share of Search among dropshipping platforms worldwide, from 81.8% to 84.3%.
In August 2026, Oberlo rose from 5th to 4th among dropshipping platforms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Oberlo’s and Printful’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.