Brandwave

How popular isZazzle in search?

In September 2026, there were an estimated 368K branded searches for Zazzle worldwide which is down 18.2% over the last 12 months. Zazzle holds 16.9% estimated Share of Search among print on demand platforms worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Redbubble37.7%
  2. Printify30.9%
  3. Zazzle16.9%
  4. Printful11.3%
  5. Society62.8%
  6. Gooten0.3%
  7. Gelato0.17%
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Which print on demand platforms compete with Zazzle?

Zazzle against print on demand platforms worldwide, by month

Share of Search by month for Redbubble, Printify, Zazzle, Printful, Society6. The figures are in the table below the chart.

View monthly share of search table
MonthRedbubblePrintifyZazzlePrintfulSociety6GootenGelato
Oct 202532.3%32.3%17.6%14.4%2.9%0.39%0.14%
Nov 202537.1%25%20.4%13.7%3.4%0.3%0.13%
Dec 202538.6%26%17.4%14.2%3.5%0.31%0.14%
Jan 202636.5%30%16.4%13.4%3.3%0.3%0.11%
Feb 202642.2%23.2%19%12.7%2.6%0.28%0.12%
Mar 202637.4%25.2%20.6%13.8%2.8%0.25%0.13%
Apr 202639.4%21.7%21.7%14.5%2.4%0.26%0.14%
May 202635.5%29%19.4%13%2.6%0.28%0.16%
Jun 202636.8%30.1%16.5%13.5%2.7%0.3%0.13%
Jul 202639%26%17.4%14.2%2.9%0.31%0.17%
Aug 202636.6%29.9%16.4%13.4%3.3%0.29%0.16%
Sep 202637.7%30.9%16.9%11.3%2.8%0.3%0.17%

  1. 1.Redbubble

    37.7%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Printify

    30.9%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Zazzle

    16.9%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Printful

    11.3%

    Held 4th. 246K estimated branded searches, -18.3% vs prior month. Share -2.1 points.

  5. 5.Society6

    2.8%

    Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.Gooten

    0.3%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Gelato

    0.17%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Zazzle and its closest rivals

Every comparison with Zazzle

How has branded search demand for Zazzle changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Zazzle worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, Zazzle’s estimated Share of Search among print on demand platforms worldwide decreased from 17.6% to 16.9%.
  • Across the 12 months ending September 2026, Zazzle’s estimated Share of Search among print on demand platforms worldwide peaked at 21.7% in April 2026 and was lowest at 16.4% in August 2026.

How did search popularity change for print on demand platforms worldwide in September 2026?

  1. In September 2026, Redbubble gained estimated Share of Search among print on demand platforms worldwide, from 36.6% to 37.7%.

  2. In September 2026, Printify gained estimated Share of Search among print on demand platforms worldwide, from 29.9% to 30.9%.

  3. In September 2026, Zazzle gained estimated Share of Search among print on demand platforms worldwide, from 16.4% to 16.9%.

  4. In September 2026, Printful lost estimated Share of Search among print on demand platforms worldwide, from 13.4% to 11.3%.

  5. In September 2026, Society6 lost estimated Share of Search among print on demand platforms worldwide, from 3.3% to 2.8%.

  6. Estimated monthly branded searches for Gooten worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

Where does Zazzle compete?

Zazzle is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Handmade and print marketplaces2nd of 31.8%Show ranking
Business cards2nd of 616.4%Show ranking
Print on demand platforms3rd of 716.9%Shown above

How is Zazzle measured?

Brandwave collects information about searches that people make online using Zazzle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • zazzle

Do you work for Zazzle? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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