Brandwave

PrintRunner vs Zazzle:Which is more popular by branded search?

In August 2026, Zazzle had more branded searches than PrintRunner among business cards worldwide. Zazzle was estimated to have 450K branded searches compared to PrintRunner’s 6.6K, and held a 19.3% Share of Search versus PrintRunner’s 0.28%. These are worldwide searches for English-language branded terms.

Share of Search among business cards worldwide in August 2026Which is more popular in search, PrintRunner or Zazzle?
PrintRunner0.28%6.6K searches
vs
Zazzle19.3%450K searches

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Which is more popular in search, PrintRunner or Zazzle?

Compare the business cards people buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PrintRunner and Zazzle among business cards worldwide, by month

Share of Search by month for Zazzle, PrintRunner. The figures are in the table below the chart.

View monthly share of search table
MonthVistaprintZazzleGotPrintPrintRunnerPsPrintMoo
Oct 202581.8%16.4%1.5%0.2%0.13%<0.01%
Nov 202582.3%16.5%0.99%0.13%0.11%<0.01%
Dec 202582%16.5%1.2%0.16%0.13%<0.01%
Jan 202682%16.5%1.2%0.2%0.11%<0.01%
Feb 202678.9%19.4%1.4%0.19%0.12%<0.01%
Mar 202678.9%19.4%1.4%0.19%0.1%<0.01%
Apr 202678.9%19.4%1.4%0.19%0.1%<0.01%
May 202681.8%16.4%1.5%0.2%0.09%<0.01%
Jun 202681.5%16.4%1.8%0.2%0.08%<0.01%
Jul 202681.5%16.4%1.8%0.24%0.07%<0.01%
Aug 202678.6%19.3%1.7%0.28%0.07%<0.01%
Sep 2026——————

How has the PrintRunner and Zazzle comparison changed over the last 12 months?

  • Zazzle was ahead of PrintRunner in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, PrintRunner’s estimated Share of Search among business cards worldwide moved from 0.2% to 0.28%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
  • Across the 11 months ending August 2026, Zazzle’s estimated Share of Search among business cards worldwide moved from 16.4% to 19.3%, and its estimated monthly branded searches held steady at 450K.

How did search popularity change for business cards worldwide in August 2026?

  1. In August 2026, Zazzle gained estimated Share of Search among business cards worldwide, from 16.4% to 19.3%.

  2. Estimated monthly branded searches for PrintRunner worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using PrintRunner’s and Zazzle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PrintRunner

1 branded search term

  • print runner

Zazzle

1 branded search term

  • zazzle

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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