Brandwave

Business cards:Which brands are most popular in search?

In August 2026, Vistaprint was the most searched among business cards worldwide, with an estimated 1.8M branded searches and 78.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vistaprint78.6%
  2. Zazzle19.3%
  3. GotPrint1.7%
  4. PrintRunner0.28%
  5. PsPrint0.07%
  6. Moo<0.01%

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Share of SearchLeaderboard

Compare the business cards people buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among business cards worldwide, by month

Share of Search by month for Vistaprint, Zazzle. The figures are in the table below the chart.

View monthly share of search table
MonthVistaprintZazzleGotPrintPrintRunnerPsPrintMoo
Oct 202581.8%16.4%1.5%0.2%0.13%<0.01%
Nov 202582.3%16.5%0.99%0.13%0.11%<0.01%
Dec 202582%16.5%1.2%0.16%0.13%<0.01%
Jan 202682%16.5%1.2%0.2%0.11%<0.01%
Feb 202678.9%19.4%1.4%0.19%0.12%<0.01%
Mar 202678.9%19.4%1.4%0.19%0.1%<0.01%
Apr 202678.9%19.4%1.4%0.19%0.1%<0.01%
May 202681.8%16.4%1.5%0.2%0.09%<0.01%
Jun 202681.5%16.4%1.8%0.2%0.08%<0.01%
Jul 202681.5%16.4%1.8%0.24%0.07%<0.01%
Aug 202678.6%19.3%1.7%0.28%0.07%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Vistaprint

    78.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Zazzle

    19.3%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2.9 points.

  3. 3.GotPrint

    1.7%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.PrintRunner

    0.28%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.PsPrint

    0.07%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Moo

    <0.01%

    Held 6th. 210 estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among business cards worldwide?

In August 2026, Vistaprint was the most searched among business cards worldwide, with an estimated 1.8M branded searches and 78.6% estimated Share of Search within this set. Zazzle is in 2nd place, 59.3 percentage points behind at 19.3% Share of Search.

Global business cards, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Vistaprint81.8% → 78.6%82.3%Nov 202578.6%Aug 20261st
Zazzle16.4% → 19.3%19.4%Feb 202616.4%Jul 20262nd
GotPrint1.5% → 1.7%1.8%Jun 20260.99%Nov 20253rd
PrintRunner0.2% → 0.28%0.28%Aug 20260.13%Nov 20254th
PsPrint0.13% → 0.07%0.13%Dec 20250.07%Aug 20265th
Moo<0.01%<0.01%Jan 2026<0.01%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Vistaprint’s estimated Share of Search among business cards worldwide decreased from 81.8% to 78.6%.
  • Across the 11 months ending August 2026, Zazzle’s estimated Share of Search among business cards worldwide increased from 16.4% to 19.3%.
  • Across the 11 months ending August 2026, Vistaprint’s estimated Share of Search among business cards worldwide peaked at 82.3% in November 2025 and was lowest at 78.6% in August 2026.
  • Across the 11 months ending August 2026, Zazzle’s estimated Share of Search among business cards worldwide peaked at 19.4% in February 2026 and was lowest at 16.4% in July 2026.
  • Across the 11 months ending August 2026, GotPrint, PrintRunner, PsPrint and Moo held steady: their estimated Share of Search among business cards worldwide each moved less than 0.5 percentage points.

How did search popularity change for business cards worldwide in August 2026?

  1. In August 2026, Zazzle gained estimated Share of Search among business cards worldwide, from 16.4% to 19.3%.

  2. In August 2026, Vistaprint lost estimated Share of Search among business cards worldwide, from 81.5% to 78.6%.

  3. Estimated monthly branded searches for PrintRunner worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

  4. Estimated monthly branded searches for PsPrint worldwide fell 55.6% over 11 measured months, from 3.6K to 1.6K in August 2026.

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