Brandwave

How popular isZazzle in search?

In August 2026, there were an estimated 450K branded searches for Zazzle worldwide which held steady over the last 11 months. Zazzle holds 2.2% estimated Share of Search among handmade and print marketplaces worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Etsy97.5%
  2. Zazzle2.2%
  3. Society60.35%
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Where does Zazzle compete?

Zazzle is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Handmade and print marketplaces2nd of 32.2%Shown below
Business cards2nd of 619.3%Show ranking

Which handmade and print marketplaces compete with Zazzle?

Zazzle against handmade and print marketplaces worldwide, by month

Share of Search by month for Etsy, Zazzle. The figures are in the table below the chart.

View monthly share of search table
MonthEtsyZazzleSociety6
Oct 202597.5%2.2%0.35%
Nov 202597.5%2.2%0.35%
Dec 202597.9%1.8%0.36%
Jan 202697.4%2.1%0.43%
Feb 202697%2.6%0.35%
Mar 202697%2.6%0.35%
Apr 202696.5%3.2%0.35%
May 202697.6%2.2%0.29%
Jun 202697.5%2.2%0.36%
Jul 202697.5%2.2%0.36%
Aug 202697.5%2.2%0.35%
Sep 2026———

  1. 1.Etsy

    97.5%

    Held 1st. 20.4M estimated branded searches, +22.9% vs prior month. Share 0 points.

  2. 2.Zazzle

    2.2%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share 0 points.

  3. 3.Society6

    0.35%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Zazzle and its closest rivals

How has branded search demand for Zazzle changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zazzle worldwide held steady at 450K.
  • Across the 11 months ending August 2026, Zazzle’s estimated Share of Search among handmade and print marketplaces worldwide peaked at 3.2% in April 2026 and was lowest at 1.8% in December 2025.

How did search popularity change for handmade and print marketplaces worldwide in August 2026?

Nothing among handmade and print marketplaces moved beyond provider rounding in August 2026.

How is Zazzle measured?

Brandwave collects information about searches that people make online using Zazzle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • zazzle

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How the Brand Demand Index is measured

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