Uncommon Goods vs Zazzle:Which is more popular?
In September 2026, Zazzle had more branded searches than Uncommon Goods among handmade and print marketplaces worldwide. Zazzle had about 368,000 branded searches, while Uncommon Goods had 110,000. Zazzle made up 1.8% of all handmade and print marketplace searches we track, and Uncommon Goods accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about handmade and print marketplaces, Uncommon Goods appeared in one of the five answers and Zazzle in none.
Who do people search for more?
Zazzle, about 3 searches for every 1 for Uncommon Goods
Who does AI mention more?
Uncommon Goods, mentioned in 1 of 5 answers, Zazzle in 0
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Top handmade and print marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Uncommon Goods was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zazzle did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Etsy1st
Amazon Handmade2nd- Uncommon Goods3rd
- Goimagine3rd
- Zazzle–
Society6–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Etsy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Amazon Handmade3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Uncommon Goods1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Goimagine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zazzle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Society60 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about handmade and print marketplaces
5 answers
Asked ChatGPT
“Which handmade marketplace should I shop at?”
- 1Etsy
- 1
Asked ChatGPT
“What are the best handmade marketplaces?”
Asked ChatGPT
“What's the best handmade marketplace for custom gifts for family?”
Searched Google, AI Overview
“handmade marketplaces”
Searched Google, AI Overview
“personalised gifts online”
- 1Etsy
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Uncommon Goods or Zazzle more popular in search?
This chart shows how often people search Google for Uncommon Goods and Zazzle by name. Each line represents a brand's share of searches for all six handmade and print marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Zazzle, Uncommon Goods. The figures are in the table below the chart.
View monthly share of searches table
| Month | Etsy | Zazzle | Uncommon Goods | Society6 | Amazon Handmade | Goimagine |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.2% | 2.1% | 1.2% | 0.35% | 0.19% | 0.02% |
| Nov 2025 | 94.9% | 2.1% | 2.6% | 0.34% | 0.13% | 0.01% |
| Dec 2025 | 94.7% | 1.7% | 3.1% | 0.34% | 0.13% | 0.01% |
| Jan 2026 | 96.6% | 2.1% | 0.64% | 0.43% | 0.19% | 0.02% |
| Feb 2026 | 96.3% | 2.6% | 0.52% | 0.35% | 0.19% | 0.03% |
| Mar 2026 | 96.4% | 2.6% | 0.52% | 0.35% | 0.16% | 0.02% |
| Apr 2026 | 95.5% | 3.2% | 0.78% | 0.35% | 0.19% | 0.02% |
| May 2026 | 96.8% | 2.1% | 0.64% | 0.29% | 0.16% | 0.01% |
| Jun 2026 | 96.7% | 2.1% | 0.64% | 0.35% | 0.16% | 0.02% |
| Jul 2026 | 96.8% | 2.1% | 0.53% | 0.35% | 0.16% | 0.02% |
| Aug 2026 | 97.3% | 1.8% | 0.43% | 0.35% | 0.13% | 0.02% |
| Sep 2026 | 97.3% | 1.8% | 0.52% | 0.29% | 0.13% | 0.02% |
How has the Uncommon Goods and Zazzle comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Uncommon Goods took it in November 2025, Zazzle took it in January 2026.
- Across the 12 months ending September 2026, Uncommon Goods’ share of searches among handmade and print marketplaces worldwide moved from 1.2% to 0.52%, and its estimated monthly branded searches moved from 246K to 110K.
- Across the 12 months ending September 2026, Zazzle’s share of searches among handmade and print marketplaces worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for handmade and print marketplaces worldwide in September 2026?
2 changes
Estimated monthly branded searches for Uncommon Goods worldwide fell 55.3% over 12 measured months, from 246K to 110K in September 2026.
Estimated monthly branded searches for Zazzle worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Uncommon Goods’ and Zazzle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Uncommon Goods
1 branded search term
- uncommon goods
Zazzle
1 branded search term
- zazzle
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