Society6 vs Zazzle:Which is more popular by branded search?
In August 2026, Zazzle had more branded searches than Society6 among handmade and print marketplaces worldwide. Zazzle was estimated to have 450K branded searches compared to Society6’s 74K, and held a 2.2% Share of Search versus Society6’s 0.35%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Society6 or Zazzle?
Compare the marketplaces selling handmade, print and custom goods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zazzle, Society6. The figures are in the table below the chart.
View monthly share of search table
| Month | Etsy | Zazzle | Society6 |
|---|---|---|---|
| Oct 2025 | 97.5% | 2.2% | 0.35% |
| Nov 2025 | 97.5% | 2.2% | 0.35% |
| Dec 2025 | 97.9% | 1.8% | 0.36% |
| Jan 2026 | 97.4% | 2.1% | 0.43% |
| Feb 2026 | 97% | 2.6% | 0.35% |
| Mar 2026 | 97% | 2.6% | 0.35% |
| Apr 2026 | 96.5% | 3.2% | 0.35% |
| May 2026 | 97.6% | 2.2% | 0.29% |
| Jun 2026 | 97.5% | 2.2% | 0.36% |
| Jul 2026 | 97.5% | 2.2% | 0.36% |
| Aug 2026 | 97.5% | 2.2% | 0.35% |
| Sep 2026 | — | — | — |
How has the Society6 and Zazzle comparison changed over the last 12 months?
3 findings
- Zazzle was ahead of Society6 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Society6’s estimated Share of Search among handmade and print marketplaces worldwide held steady at 0.35%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Zazzle’s estimated Share of Search among handmade and print marketplaces worldwide held steady at 2.2%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for handmade and print marketplaces worldwide in August 2026?
0 changes
Neither Society6 nor Zazzle moved beyond provider rounding among handmade and print marketplaces in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Society6’s and Zazzle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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