Brandwave

Amazon Handmade vs Zazzle:Which is more popular?

In September 2026, Zazzle had more branded searches than Amazon Handmade among handmade and print marketplaces worldwide. Zazzle had about 368,000 branded searches, while Amazon Handmade had 27,100. Zazzle made up 1.8% of all handmade and print marketplace searches we track, and Amazon Handmade accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about handmade and print marketplaces, Amazon Handmade appeared in three of the five answers and Zazzle in none.

Among handmade and print marketplaces worldwide in September 2026

Who do people search for more?

Zazzle, about 14 searches for every 1 for Amazon Handmade

Zazzle 368K searchesAmazon Handmade 27.1K searches

Who does AI mention more?

Amazon Handmade, mentioned in 3 of 5 answers, Zazzle in 0

Amazon Handmade in 3 of 5Zazzle in 0 of 5

Who does AI recommend more?

Amazon Handmade, the only one of the two named

Amazon Handmade first in 3Zazzle never named

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Top handmade and print marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Handmade was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zazzle did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Etsy1st
  2. Amazon Handmade2nd
  3. Uncommon Goods3rd
  4. Goimagine3rd
  5. Zazzle–
  6. Society6–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Etsy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Handmade3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uncommon Goods1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goimagine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zazzle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Society60 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about handmade and print marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Amazon Handmade or Zazzle more popular in search?

This chart shows how often people search Google for Amazon Handmade and Zazzle by name. Each line represents a brand's share of searches for all six handmade and print marketplaces we track, month by month, from English-language searches worldwide.

Amazon Handmade and Zazzle among handmade and print marketplaces worldwide, by month

Share of searches by month for Zazzle, Amazon Handmade. The figures are in the table below the chart.

View monthly share of searches table
MonthEtsyZazzleUncommon GoodsSociety6Amazon HandmadeGoimagine
Oct 202596.2%2.1%1.2%0.35%0.19%0.02%
Nov 202594.9%2.1%2.6%0.34%0.13%0.01%
Dec 202594.7%1.7%3.1%0.34%0.13%0.01%
Jan 202696.6%2.1%0.64%0.43%0.19%0.02%
Feb 202696.3%2.6%0.52%0.35%0.19%0.03%
Mar 202696.4%2.6%0.52%0.35%0.16%0.02%
Apr 202695.5%3.2%0.78%0.35%0.19%0.02%
May 202696.8%2.1%0.64%0.29%0.16%0.01%
Jun 202696.7%2.1%0.64%0.35%0.16%0.02%
Jul 202696.8%2.1%0.53%0.35%0.16%0.02%
Aug 202697.3%1.8%0.43%0.35%0.13%0.02%
Sep 202697.3%1.8%0.52%0.29%0.13%0.02%

How has the Amazon Handmade and Zazzle comparison changed over the last 12 months?

3 findings

How did search popularity change for handmade and print marketplaces worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Amazon Handmade worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Zazzle worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Handmade’s and Zazzle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Handmade

1 branded search term

  • amazon handmade

Zazzle

1 branded search term

  • zazzle

How the Brand Demand Index is measured

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