Printful vs Zazzle:Which is searched more?
In September 2026, Zazzle had more branded searches than Printful among print on demand platforms worldwide. Zazzle was estimated to have 368K branded searches compared to Printful’s 246K, and held a 16.9% Share of Search versus Printful’s 11.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Printful or Zazzle?
Compare the platforms used to print and ship products on demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zazzle, Printful. The figures are in the table below the chart.
View monthly share of search table
| Month | Redbubble | Printify | Zazzle | Printful | Society6 | Gooten | Gelato |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.3% | 32.3% | 17.6% | 14.4% | 2.9% | 0.39% | 0.14% |
| Nov 2025 | 37.1% | 25% | 20.4% | 13.7% | 3.4% | 0.3% | 0.13% |
| Dec 2025 | 38.6% | 26% | 17.4% | 14.2% | 3.5% | 0.31% | 0.14% |
| Jan 2026 | 36.5% | 30% | 16.4% | 13.4% | 3.3% | 0.3% | 0.11% |
| Feb 2026 | 42.2% | 23.2% | 19% | 12.7% | 2.6% | 0.28% | 0.12% |
| Mar 2026 | 37.4% | 25.2% | 20.6% | 13.8% | 2.8% | 0.25% | 0.13% |
| Apr 2026 | 39.4% | 21.7% | 21.7% | 14.5% | 2.4% | 0.26% | 0.14% |
| May 2026 | 35.5% | 29% | 19.4% | 13% | 2.6% | 0.28% | 0.16% |
| Jun 2026 | 36.8% | 30.1% | 16.5% | 13.5% | 2.7% | 0.3% | 0.13% |
| Jul 2026 | 39% | 26% | 17.4% | 14.2% | 2.9% | 0.31% | 0.17% |
| Aug 2026 | 36.6% | 29.9% | 16.4% | 13.4% | 3.3% | 0.29% | 0.16% |
| Sep 2026 | 37.7% | 30.9% | 16.9% | 11.3% | 2.8% | 0.3% | 0.17% |
How has the Printful and Zazzle comparison changed over the last 12 months?
3 findings
- Zazzle was ahead of Printful in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Printful’s estimated Share of Search among print on demand platforms worldwide moved from 14.4% to 11.3%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, Zazzle’s estimated Share of Search among print on demand platforms worldwide moved from 17.6% to 16.9%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for print on demand platforms worldwide in September 2026?
2 changes
In September 2026, Zazzle gained estimated Share of Search among print on demand platforms worldwide, from 16.4% to 16.9%.
In September 2026, Printful lost estimated Share of Search among print on demand platforms worldwide, from 13.4% to 11.3%.
Other head-to-heads among print on demand platforms
How each brand is measured
Brandwave collects information about searches that people make online using Printful’s and Zazzle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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