Printful vs Printify:Which is more popular by branded search?
In August 2026, Printify had more branded searches than Printful among merch platforms worldwide. Printify was estimated to have 673K branded searches compared to Printful’s 301K, and held a 37.4% Share of Search versus Printful’s 16.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Printful or Printify?
Compare the platforms creators use to sell branded merchandise. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Printify, Printful. The figures are in the table below the chart.
View monthly share of search table
| Month | Redbubble | Printify | Printful | Spring |
|---|---|---|---|---|
| Oct 2025 | 40.9% | 40.9% | 18.3% | 0.02% |
| Nov 2025 | 49% | 33% | 18% | 0.03% |
| Dec 2025 | 49% | 33% | 18% | 0.02% |
| Jan 2026 | 45.6% | 37.6% | 16.8% | 0.02% |
| Feb 2026 | 54% | 29.7% | 16.3% | 0.02% |
| Mar 2026 | 49% | 33% | 18% | 0.03% |
| Apr 2026 | 52.1% | 28.7% | 19.2% | 0.02% |
| May 2026 | 45.8% | 37.4% | 16.7% | 0.02% |
| Jun 2026 | 49.2% | 32.8% | 18% | 0.02% |
| Jul 2026 | 49.2% | 32.9% | 18% | 0.02% |
| Aug 2026 | 45.8% | 37.4% | 16.7% | 0.02% |
| Sep 2026 | — | — | — | — |
How has the Printful and Printify comparison changed over the last 12 months?
3 findings
- Printify was ahead of Printful in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Printful’s estimated Share of Search among merch platforms worldwide moved from 18.3% to 16.7%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 11 months ending August 2026, Printify’s estimated Share of Search among merch platforms worldwide moved from 40.9% to 37.4%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for merch platforms worldwide in August 2026?
2 changes
In August 2026, Printify gained estimated Share of Search among merch platforms worldwide, from 32.9% to 37.4%.
In August 2026, Printful lost estimated Share of Search among merch platforms worldwide, from 18% to 16.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Printful’s and Printify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.