Brandwave

Merch platforms:Which brands are most popular in search?

In August 2026, Redbubble was the most searched among merch platforms worldwide, with an estimated 823K branded searches and 45.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Redbubble45.8%
  2. Printify37.4%
  3. Printful16.7%
  4. Spring0.02%

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Share of SearchLeaderboard

Compare the platforms creators use to sell branded merchandise. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among merch platforms worldwide, by month

Share of Search by month for Redbubble, Printify, Printful. The figures are in the table below the chart.

View monthly share of search table
MonthRedbubblePrintifyPrintfulSpring
Oct 202540.9%40.9%18.3%0.02%
Nov 202549%33%18%0.03%
Dec 202549%33%18%0.02%
Jan 202645.6%37.6%16.8%0.02%
Feb 202654%29.7%16.3%0.02%
Mar 202649%33%18%0.03%
Apr 202652.1%28.7%19.2%0.02%
May 202645.8%37.4%16.7%0.02%
Jun 202649.2%32.8%18%0.02%
Jul 202649.2%32.9%18%0.02%
Aug 202645.8%37.4%16.7%0.02%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Redbubble

    45.8%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -3.4 points.

  2. 2.Printify

    37.4%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +4.6 points.

  3. 3.Printful

    16.7%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Spring

    0.02%

    Held 4th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among merch platforms worldwide?

In August 2026, Redbubble was the most searched among merch platforms worldwide, with an estimated 823K branded searches and 45.8% estimated Share of Search within this set. Printify is in 2nd place, 8.3 percentage points behind at 37.4% Share of Search.

Global merch platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Redbubble40.9% → 45.8%54%Feb 202640.9%Oct 20252nd → 1st
Printify40.9% → 37.4%40.9%Oct 202528.7%Apr 20261st → 2nd
Printful18.3% → 16.7%19.2%Apr 202616.3%Feb 20263rd
Spring0.02%0.03%Nov 20250.02%Jul 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Redbubble’s estimated Share of Search among merch platforms worldwide increased from 40.9% to 45.8%.
  • Across the 11 months ending August 2026, Printify’s estimated Share of Search among merch platforms worldwide decreased from 40.9% to 37.4%.
  • Across the 11 months ending August 2026, Printful’s estimated Share of Search among merch platforms worldwide decreased from 18.3% to 16.7%.
  • Across the 11 months ending August 2026, Redbubble’s estimated Share of Search among merch platforms worldwide peaked at 54% in February 2026 and was lowest at 40.9% in October 2025.
  • Across the 11 months ending August 2026, Printify’s estimated Share of Search among merch platforms worldwide peaked at 40.9% in October 2025 and was lowest at 28.7% in April 2026.
  • Across the 11 months ending August 2026, Printful’s estimated Share of Search among merch platforms worldwide peaked at 19.2% in April 2026 and was lowest at 16.3% in February 2026.
  • Across the 11 months ending August 2026, Redbubble rose from 2nd to 1st among merch platforms worldwide.
  • Across the 11 months ending August 2026, Printify fell from 1st to 2nd among merch platforms worldwide.
  • Across the 11 months ending August 2026, Spring held steady: its estimated Share of Search among merch platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for merch platforms worldwide in August 2026?

  1. In August 2026, Printify gained estimated Share of Search among merch platforms worldwide, from 32.9% to 37.4%.

  2. In August 2026, Redbubble lost estimated Share of Search among merch platforms worldwide, from 49.2% to 45.8%.

  3. In August 2026, Printful lost estimated Share of Search among merch platforms worldwide, from 18% to 16.7%.

  4. Estimated monthly branded searches for Spring worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026.

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