Saleor vs Shopify:Which is more popular?
In September 2026, Saleor had more branded searches than Shopify among headless commerce platforms worldwide. Saleor had about 3,600 branded searches, while Shopify had 1,900. Saleor made up 7.7% of all headless commerce platform searches we track, and Shopify accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about headless commerce platforms, Shopify appeared in all five answers and Saleor in four. Shopify was mentioned before Saleor in four out of five answers.
Who do people search for more?
Saleor, about 89% more searches than Shopify
Who does AI mention more?
Shopify, mentioned in every answer we collected
Who does AI recommend more?
Shopify, named ahead of Saleor in 4 of 5 answers
Follow Saleor vs Shopify and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top headless commerce platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shopify appeared in all five answers. Saleor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shopify was listed before Saleor in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Shopify1st
commercetools2nd
Medusa3rd
BigCommerce4th- Saleor5th
Elastic Path6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BigCommerce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- commercetools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Saleor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Medusa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Elastic Path1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about headless commerce platforms
5 answers
Asked ChatGPT
“Which headless commerce platform should I use?”
Asked ChatGPT
“What are the best headless commerce platforms?”
Asked ChatGPT
“What's the best headless commerce platform for an online store?”
Searched Google, AI Overview
“headless commerce platforms”
Searched Google, AI Overview
“ecommerce api”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Saleor or Shopify more popular in search?
This chart shows how often people search Google for Saleor and Shopify by name. Each line represents a brand's share of searches for all six headless commerce platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Saleor, Shopify. The figures are in the table below the chart.
View monthly share of searches table
| Month | BigCommerce | commercetools | Saleor | Shopify | Elastic Path | Medusa |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.6% | 14.5% | 6.5% | 3.5% | 2.3% | 0.58% |
| Nov 2025 | 70.4% | 14.1% | 6.3% | 6.3% | 2.3% | 0.68% |
| Dec 2025 | 74.8% | 12.2% | 6.6% | 4.4% | 1.5% | 0.48% |
| Jan 2026 | 72.3% | 14.5% | 6.4% | 4.2% | 1.9% | 0.7% |
| Feb 2026 | 66.2% | 16.2% | 8.8% | 5.8% | 2% | 0.96% |
| Mar 2026 | 62.2% | 18.6% | 10.2% | 5.5% | 2.4% | 1.1% |
| Apr 2026 | 66.2% | 16.2% | 8.8% | 5.8% | 1.8% | 1.2% |
| May 2026 | 63.6% | 15.5% | 10.3% | 6.8% | 2.1% | 1.7% |
| Jun 2026 | 70.4% | 14.1% | 7.7% | 5% | 1.7% | 1% |
| Jul 2026 | 68.4% | 13.6% | 9.1% | 6% | 1.8% | 0.99% |
| Aug 2026 | 69% | 13.8% | 9.2% | 5% | 1.8% | 1.2% |
| Sep 2026 | 70.9% | 14.1% | 7.7% | 4.1% | 1.9% | 1.3% |
How has the Saleor and Shopify comparison changed over the last 12 months?
3 findings
- Saleor was ahead of Shopify in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Saleor’s share of searches among headless commerce platforms worldwide moved from 6.5% to 7.7%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 12 months ending September 2026, Shopify’s share of searches among headless commerce platforms worldwide moved from 3.5% to 4.1%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for headless commerce platforms worldwide in September 2026?
2 changes
In September 2026, Saleor lost share of searches among headless commerce platforms worldwide, from 9.2% to 7.7%.
In September 2026, Shopify lost share of searches among headless commerce platforms worldwide, from 5% to 4.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Saleor’s and Shopify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among headless commerce platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.