Adyen vs Unit:Which is more popular by branded search?
In August 2026, Adyen had more branded searches than Unit among fintech worldwide. Adyen was estimated to have 175K branded searches compared to Unit’s 720, and held a 4.7% Share of Search versus Unit’s 0.02%. These are worldwide searches for English-language branded terms.
Follow Adyen vs Unit and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Adyen or Unit?
Compare the fintech operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adyen, Unit. The figures are in the table below the chart.
View monthly share of search table
| Month | Stripe | Plaid | Adyen | Marqeta | Rapyd | Unit |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.5% | 12.2% | 4.8% | 0.49% | 0.02% | 0.03% |
| Nov 2025 | 78.4% | 17.4% | 3.7% | 0.38% | 0.02% | 0.04% |
| Dec 2025 | 77.4% | 16.8% | 5.3% | 0.45% | 0.02% | 0.03% |
| Jan 2026 | 82.6% | 12.2% | 4.7% | 0.49% | 0.02% | 0.03% |
| Feb 2026 | 83.6% | 10.1% | 5.7% | 0.5% | 0.02% | 0.02% |
| Mar 2026 | 86.9% | 8.6% | 4.1% | 0.42% | 0.02% | 0.02% |
| Apr 2026 | 84.5% | 10.2% | 4.8% | 0.5% | 0.02% | 0.02% |
| May 2026 | 84.5% | 10.1% | 4.8% | 0.5% | 0.02% | 0.02% |
| Jun 2026 | 83.9% | 9.9% | 5.7% | 0.49% | 0.02% | 0.02% |
| Jul 2026 | 85.3% | 10.2% | 4% | 0.5% | 0.02% | 0.02% |
| Aug 2026 | 82.7% | 12.1% | 4.7% | 0.4% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Adyen and Unit comparison changed over the last 12 months?
3 findings
- Adyen was ahead of Unit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adyen’s estimated Share of Search among fintech worldwide moved from 4.8% to 4.7%, and its estimated monthly branded searches held steady at 175K.
- Across the 11 months ending August 2026, Unit’s estimated Share of Search among fintech worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 1K to 720.
How each brand is measured
Brandwave collects information about searches that people make online using Adyen’s and Unit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adyen
21 branded search terms
- adyen
- adyen checkout
- adyen for platform
- adyen for platforms
- adyen pay
- adyen payment
- adyen payment gateway
- adyen payment gateways
- adyen payment method
- adyen payment methods
- adyen payment platform
- adyen payment processing
- adyen payment processor
- adyen payments
- adyen terminal
- adyen terminals
- checkout adyen
- payment adyen
- payment gateway adyen
- payment method adyen
- payment methods adyen
Unit
1 branded search term
- unit banking
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.