Adyen vs PayPal:Which is more popular by branded search?
In August 2026, Adyen and PayPal were level on Share of Search among online payment platforms worldwide, with an estimated 175K versus 161K branded searches, at 4.6% and 4.2% estimated Share of Search. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Adyen or PayPal?
Compare payment platforms that let businesses accept online and in-person card, wallet, and bank payments, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adyen, PayPal. The figures are in the table below the chart.
View monthly share of search table
| Month | Stripe | Airwallex | Adyen | PayPal | GoCardless | Braintree | Mollie | Checkout.com |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 81.1% | 3.7% | 4.7% | 6% | 3.8% | 0.19% | 0.38% | 0.19% |
| Nov 2025 | 81.7% | 3.8% | 3.9% | 6% | 3.9% | 0.21% | 0.39% | 0.19% |
| Dec 2025 | 77.4% | 6.3% | 5.3% | 5.9% | 4.3% | 0.21% | 0.44% | 0.18% |
| Jan 2026 | 79.1% | 5.4% | 4.5% | 5.7% | 4.5% | 0.2% | 0.38% | 0.18% |
| Feb 2026 | 79.1% | 5.3% | 5.4% | 4.9% | 4.5% | 0.2% | 0.37% | 0.18% |
| Mar 2026 | 82.7% | 4.6% | 3.9% | 4.2% | 3.9% | 0.18% | 0.32% | 0.16% |
| Apr 2026 | 80.6% | 5.4% | 4.6% | 4.9% | 3.8% | 0.2% | 0.33% | 0.16% |
| May 2026 | 80.7% | 5.4% | 4.6% | 4.9% | 3.8% | 0.18% | 0.33% | 0.15% |
| Jun 2026 | 80% | 5.3% | 5.4% | 4.9% | 3.7% | 0.18% | 0.32% | 0.18% |
| Jul 2026 | 81.3% | 5.5% | 3.8% | 5% | 3.8% | 0.17% | 0.33% | 0.19% |
| Aug 2026 | 80.5% | 5.4% | 4.6% | 4.2% | 3.7% | 0.99% | 0.33% | 0.18% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Adyen and PayPal comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Adyen took it in February 2026, PayPal took it in March 2026, Adyen took it in June 2026, PayPal took it in July 2026, Adyen took it in August 2026.
- Across the 11 months ending August 2026, Adyen’s estimated Share of Search among online payment platforms worldwide moved from 4.7% to 4.6%, and its estimated monthly branded searches held steady at 175K.
- Across the 11 months ending August 2026, PayPal’s estimated Share of Search among online payment platforms worldwide moved from 6% to 4.2%, and its estimated monthly branded searches moved from 225K to 161K.
How did search popularity change for online payment platforms worldwide in August 2026?
2 changes
In August 2026, Adyen overtook PayPal to rank 3rd among online payment platforms worldwide, at 4.6%.
In August 2026, PayPal lost estimated Share of Search among online payment platforms worldwide, from 5% to 4.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Adyen’s and PayPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adyen
21 branded search terms
- adyen
- adyen checkout
- adyen for platform
- adyen for platforms
- adyen pay
- adyen payment
- adyen payment gateway
- adyen payment gateways
- adyen payment method
- adyen payment methods
- adyen payment platform
- adyen payment processing
- adyen payment processor
- adyen payments
- adyen terminal
- adyen terminals
- checkout adyen
- payment adyen
- payment gateway adyen
- payment method adyen
- payment methods adyen
PayPal
23 branded search terms
- paypal business
- paypal business account
- paypal business account charges
- paypal business account cost
- paypal business account fees
- paypal business account price
- paypal business app
- paypal business charges
- paypal business cost
- paypal business fees
- paypal checkout
- paypal commercial account
- paypal company account
- paypal corporate account
- paypal express checkout
- paypal for business
- paypal for company
- paypal merchant
- paypal merchant account
- paypal merchant services
- paypal payment processing
- paypal payments
- paypal to business account
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.