Brandwave

Adyen vs Newland:Which is searched more?

In September 2026, Adyen had more branded searches than Newland among pos Terminal brands worldwide. Adyen was estimated to have 176K branded searches compared to Newland’s 40.5K, and held a 2.5% Share of Search versus Newland’s 0.58%. These are worldwide searches for English-language branded terms.

Share of Search among pos Terminal brands worldwide in September 2026Which is more popular in search, Adyen or Newland?
Adyen2.5%176K searches
vs
Newland0.58%40.5K searches

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Which is more popular in search, Adyen or Newland?

Compare the pos terminal brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Adyen and Newland among pos Terminal brands worldwide, by month

Share of Search by month for Adyen, Newland. The figures are in the table below the chart.

View monthly share of search table
MonthRevolutSmartAdyenSquareNewlandCloverIngenicoLightspeed
Oct 202563.1%29.6%2.8%1.5%0.8%0.7%0.66%0.73%
Nov 202559.3%33.5%2.6%1.7%0.74%0.73%0.74%0.73%
Dec 202558.9%33.5%3.2%1.5%0.91%0.62%0.74%0.6%
Jan 202663.1%29.7%2.8%1.6%0.8%0.71%0.66%0.63%
Feb 202658.3%33.1%3.8%2.1%0.73%0.8%0.6%0.69%
Mar 202662.7%29.4%2.8%2.3%0.65%0.78%0.65%0.75%
Apr 202658.3%32.8%3.1%2.7%0.73%0.8%0.73%0.76%
May 202662.2%29.5%2.8%2.9%0.65%0.71%0.53%0.67%
Jun 202661.9%29.3%3.4%3%0.65%0.7%0.53%0.57%
Jul 202666.7%25.6%2.5%2.7%0.69%0.72%0.57%0.58%
Aug 202663.1%29.5%2.8%2.1%0.65%0.67%0.53%0.62%
Sep 202667.7%26.2%2.5%1.5%0.58%0.57%0.47%0.47%

How has the Adyen and Newland comparison changed over the last 12 months?

  • Adyen was ahead of Newland in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adyen’s estimated Share of Search among pos Terminal brands worldwide moved from 2.8% to 2.5%, and its estimated monthly branded searches moved from 175K to 176K.
  • Across the 12 months ending September 2026, Newland’s estimated Share of Search among pos Terminal brands worldwide moved from 0.8% to 0.58%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for pos Terminal brands worldwide in September 2026?

  1. In September 2026, Newland rose from 6th to 5th among pos Terminal brands worldwide.

Other head-to-heads among pos Terminal brands

How each brand is measured

Brandwave collects information about searches that people make online using Adyen’s and Newland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adyen

21 branded search terms

  • adyen
  • adyen checkout
  • adyen for platform
  • adyen for platforms
  • adyen pay
  • adyen payment
  • adyen payment gateway
  • adyen payment gateways
  • adyen payment method
  • adyen payment methods
  • adyen payment platform
  • adyen payment processing
  • adyen payment processor
  • adyen payments
  • adyen terminal
  • adyen terminals
  • checkout adyen
  • payment adyen
  • payment gateway adyen
  • payment method adyen
  • payment methods adyen

Newland

1 branded search term

  • newland

How the Brand Demand Index is measured

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