Brandwave

Shopify Payments vs Wise:Which is searched more?

In September 2026, Wise had more branded searches than Shopify Payments among payment processors worldwide. Wise had about 72,600 branded searches, while Shopify Payments had 12,100. Wise made up 0.25% of all payment processor searches we track, and Shopify Payments accounted for 0.04%. These are worldwide searches for English-language branded terms.

Share of searches among payment processors worldwide in September 2026Is Shopify Payments or Wise more popular in search?
Shopify Payments0.04%12.1K searches
vs
Wise0.25%72.6K searches

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Is Shopify Payments or Wise more popular in search?

Compare the payment processors people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Shopify Payments and Wise among payment processors worldwide, by month

Share of searches by month for Wise, Shopify Payments. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalRevolutStripeAdyenAirwallexGoCardlessWorldlineWiseBraintreeHelcimShopify POSShopify PaymentsCheckout.comMollieSquare
Oct 202577.2%11.4%9.1%0.54%0.42%0.44%0.42%0.18%0.02%0.07%0.08%0.07%0.02%0.04%0.03%
Nov 202578.8%9.6%9.3%0.45%0.43%0.45%0.43%0.18%0.02%0.06%0.09%0.07%0.02%0.04%0.03%
Dec 202579.9%9.8%7.8%0.55%0.65%0.45%0.35%0.2%0.02%0.06%0.07%0.07%0.02%0.04%0.03%
Jan 202677%11.4%9.1%0.53%0.62%0.53%0.34%0.22%0.02%0.07%0.08%0.07%0.02%0.04%0.04%
Feb 202674.8%11.2%10.8%0.76%0.74%0.63%0.4%0.22%0.03%0.08%0.1%0.07%0.02%0.05%0.04%
Mar 202671.3%12.9%12.6%0.61%0.71%0.6%0.57%0.27%0.03%0.09%0.09%0.08%0.02%0.04%0.05%
Apr 202675%11.2%10.9%0.63%0.74%0.52%0.4%0.27%0.03%0.1%0.1%0.08%0.02%0.04%0.04%
May 202673.3%13.1%10.7%0.62%0.73%0.5%0.39%0.26%0.02%0.08%0.1%0.08%0.02%0.04%0.04%
Jun 202673.1%13.1%10.8%0.75%0.72%0.5%0.39%0.26%0.02%0.08%0.1%0.08%0.02%0.04%0.04%
Jul 202673.4%13.2%10.7%0.51%0.73%0.5%0.32%0.26%0.02%0.1%0.1%0.06%0.02%0.04%0.04%
Aug 202673.2%13.2%10.6%0.62%0.73%0.5%0.32%0.3%0.13%0.1%0.06%0.06%0.02%0.04%0.04%
Sep 202671.5%15.6%10.3%0.61%0.58%0.49%0.32%0.25%0.11%0.09%0.06%0.04%0.03%0.03%0.03%

How has the Shopify Payments and Wise comparison changed over the last 12 months?

3 findings
  • Wise was ahead of Shopify Payments in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Shopify Payments’ share of searches among payment processors worldwide moved from 0.07% to 0.04%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
  • Across the 12 months ending September 2026, Wise’s share of searches among payment processors worldwide moved from 0.18% to 0.25%, and its estimated monthly branded searches moved from 59.3K to 72.6K.

How did search popularity change for payment processors worldwide in September 2026?

2 changes
  1. In September 2026, Shopify Payments fell from 11th to 12th among payment processors worldwide.

  2. Estimated monthly branded searches for Wise worldwide rose 22.4% over 12 measured months, from 59.3K to 72.6K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Shopify Payments’ and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shopify Payments

1 branded search term

  • shopify payments

Wise

7 branded search terms

  • transfer wise app
  • transferwise apps
  • transferwise mobile app
  • transferwise wise
  • wise app
  • wise business
  • wise international payments

How the Brand Demand Index is measured

Other head-to-heads among payment processors

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