Brandwave

PayPal vs Shopify POS:Which is searched more?

In September 2026, PayPal had more branded searches than Shopify POS among payment processors worldwide. PayPal was estimated to have 20.4M branded searches compared to Shopify POS’s 18.1K, and held a 71.5% Share of Search versus Shopify POS’s 0.06%. These are worldwide searches for English-language branded terms.

Share of Search among payment processors worldwide in September 2026Which is more popular in search, PayPal or Shopify POS?
PayPal71.5%20.4M searches
vs
Shopify POS0.06%18.1K searches

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Which is more popular in search, PayPal or Shopify POS?

Compare the payment processors people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PayPal and Shopify POS among payment processors worldwide, by month

Share of Search by month for PayPal, Shopify POS. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalRevolutStripeAdyenAirwallexGoCardlessWorldlineWiseBraintreeShopify POSMollieSquare
Oct 202577.2%11.4%9.2%0.54%0.43%0.44%0.42%0.18%0.02%0.08%0.04%0.03%
Nov 202578.9%9.7%9.3%0.45%0.43%0.45%0.43%0.18%0.02%0.09%0.04%0.03%
Dec 202580%9.8%7.9%0.55%0.65%0.45%0.35%0.21%0.02%0.07%0.04%0.02%
Jan 202677%11.4%9.1%0.53%0.63%0.53%0.34%0.22%0.02%0.08%0.04%0.03%
Feb 202674.9%11.2%10.9%0.77%0.74%0.63%0.4%0.22%0.03%0.1%0.05%0.04%
Mar 202671.4%13%12.7%0.61%0.71%0.6%0.58%0.27%0.03%0.09%0.05%0.04%
Apr 202675%11.3%10.9%0.64%0.75%0.52%0.4%0.27%0.03%0.1%0.04%0.04%
May 202673.4%13.2%10.7%0.62%0.73%0.51%0.4%0.26%0.02%0.1%0.04%0.04%
Jun 202673.2%13.2%10.8%0.75%0.73%0.51%0.39%0.26%0.02%0.1%0.04%0.04%
Jul 202673.4%13.3%10.8%0.52%0.73%0.5%0.33%0.26%0.02%0.1%0.04%0.04%
Aug 202673.3%13.3%10.7%0.62%0.73%0.5%0.33%0.3%0.14%0.07%0.04%0.04%
Sep 202671.5%15.7%10.3%0.61%0.59%0.49%0.32%0.25%0.11%0.06%0.03%0.02%

How has the PayPal and Shopify POS comparison changed over the last 12 months?

  • PayPal was ahead of Shopify POS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PayPal’s estimated Share of Search among payment processors worldwide moved from 77.2% to 71.5%, and its estimated monthly branded searches moved from 24.9M to 20.4M.
  • Across the 12 months ending September 2026, Shopify POS’s estimated Share of Search among payment processors worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for payment processors worldwide in September 2026?

  1. In September 2026, PayPal lost estimated Share of Search among payment processors worldwide, from 73.3% to 71.5%.

  2. Estimated monthly branded searches for Shopify POS worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

Other head-to-heads among payment processors

How each brand is measured

Brandwave collects information about searches that people make online using PayPal’s and Shopify POS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PayPal

1 branded search term

  • paypal

Shopify POS

1 branded search term

  • shopifypos

How the Brand Demand Index is measured

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