PayPal vs Shopify Payments:Which is searched more?
In September 2026, PayPal had more branded searches than Shopify Payments among payment processors worldwide. PayPal had about 20.5 million branded searches, while Shopify Payments had 12,100. PayPal made up 71.5% of all payment processor searches we track, and Shopify Payments accounted for 0.04%. These are worldwide searches for English-language branded terms.
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Is PayPal or Shopify Payments more popular in search?
Compare the payment processors people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for PayPal, Shopify Payments. The figures are in the table below the chart.
View monthly share of searches table
| Month | PayPal | Revolut | Stripe | Adyen | Airwallex | GoCardless | Worldline | Wise | Braintree | Helcim | Shopify POS | Shopify Payments | Checkout.com | Mollie | Square |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.2% | 11.4% | 9.1% | 0.54% | 0.42% | 0.44% | 0.42% | 0.18% | 0.02% | 0.07% | 0.08% | 0.07% | 0.02% | 0.04% | 0.03% |
| Nov 2025 | 78.8% | 9.6% | 9.3% | 0.45% | 0.43% | 0.45% | 0.43% | 0.18% | 0.02% | 0.06% | 0.09% | 0.07% | 0.02% | 0.04% | 0.03% |
| Dec 2025 | 79.9% | 9.8% | 7.8% | 0.55% | 0.65% | 0.45% | 0.35% | 0.2% | 0.02% | 0.06% | 0.07% | 0.07% | 0.02% | 0.04% | 0.03% |
| Jan 2026 | 77% | 11.4% | 9.1% | 0.53% | 0.62% | 0.53% | 0.34% | 0.22% | 0.02% | 0.07% | 0.08% | 0.07% | 0.02% | 0.04% | 0.04% |
| Feb 2026 | 74.8% | 11.2% | 10.8% | 0.76% | 0.74% | 0.63% | 0.4% | 0.22% | 0.03% | 0.08% | 0.1% | 0.07% | 0.02% | 0.05% | 0.04% |
| Mar 2026 | 71.3% | 12.9% | 12.6% | 0.61% | 0.71% | 0.6% | 0.57% | 0.27% | 0.03% | 0.09% | 0.09% | 0.08% | 0.02% | 0.04% | 0.05% |
| Apr 2026 | 75% | 11.2% | 10.9% | 0.63% | 0.74% | 0.52% | 0.4% | 0.27% | 0.03% | 0.1% | 0.1% | 0.08% | 0.02% | 0.04% | 0.04% |
| May 2026 | 73.3% | 13.1% | 10.7% | 0.62% | 0.73% | 0.5% | 0.39% | 0.26% | 0.02% | 0.08% | 0.1% | 0.08% | 0.02% | 0.04% | 0.04% |
| Jun 2026 | 73.1% | 13.1% | 10.8% | 0.75% | 0.72% | 0.5% | 0.39% | 0.26% | 0.02% | 0.08% | 0.1% | 0.08% | 0.02% | 0.04% | 0.04% |
| Jul 2026 | 73.4% | 13.2% | 10.7% | 0.51% | 0.73% | 0.5% | 0.32% | 0.26% | 0.02% | 0.1% | 0.1% | 0.06% | 0.02% | 0.04% | 0.04% |
| Aug 2026 | 73.2% | 13.2% | 10.6% | 0.62% | 0.73% | 0.5% | 0.32% | 0.3% | 0.13% | 0.1% | 0.06% | 0.06% | 0.02% | 0.04% | 0.04% |
| Sep 2026 | 71.5% | 15.6% | 10.3% | 0.61% | 0.58% | 0.49% | 0.32% | 0.25% | 0.11% | 0.09% | 0.06% | 0.04% | 0.03% | 0.03% | 0.03% |
How has the PayPal and Shopify Payments comparison changed over the last 12 months?
3 findings
- PayPal was ahead of Shopify Payments in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PayPal’s share of searches among payment processors worldwide moved from 77.2% to 71.5%, and its estimated monthly branded searches moved from 25M to 20.5M.
- Across the 12 months ending September 2026, Shopify Payments’ share of searches among payment processors worldwide moved from 0.07% to 0.04%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
How did search popularity change for payment processors worldwide in September 2026?
2 changes
In September 2026, PayPal lost share of searches among payment processors worldwide, from 73.2% to 71.5%.
In September 2026, Shopify Payments fell from 11th to 12th among payment processors worldwide.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using PayPal’s and Shopify Payments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PayPal
13 branded search terms
- paypal
- paypal business
- paypal business app
- paypal business charges
- paypal business cost
- paypal business fees
- paypal checkout
- paypal express checkout
- paypal for company
- paypal merchant
- paypal merchant services
- paypal payment processing
- paypal payments
Shopify Payments
1 branded search term
- shopify payments
Other head-to-heads among payment processors
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