Brandwave

Bolt vs PayPal:Which is more popular?

In September 2026, Bolt had more branded searches than PayPal among checkout optimisation platforms worldwide. Bolt had about 720 branded searches, while PayPal had 390. Bolt made up 3.6% of all checkout optimisation platform searches we track, and PayPal accounted for 2%. When we asked ChatGPT and Google AI Overviews about checkout optimisation platforms, Bolt appeared in two of the five answers and PayPal in one. Bolt was mentioned before PayPal in every answer that named either.

Among checkout optimisation platforms worldwide in September 2026

Who do people search for more?

Bolt, about 85% more searches than PayPal

Bolt 720 searchesPayPal 390 searches

Who does AI mention more?

Bolt, mentioned in 2 of 5 answers, PayPal in 1

Bolt in 2 of 5PayPal in 1 of 5

Who does AI recommend more?

Bolt, named ahead of PayPal in 2 of 2 answers

Bolt first in 2PayPal never first

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Top checkout optimisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bolt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. PayPal was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bolt was listed before PayPal in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shopify1st
  2. Stripe2nd
  3. Bolt3rd
  4. Checkout Champ4th
  5. PayPal5th
  6. AfterSell–
  7. Zipify–
  8. CartHook–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stripe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Checkout Champ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bolt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PayPal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AfterSell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zipify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CartHook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about checkout optimisation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Bolt or PayPal more popular in search?

This chart shows how often people search Google for Bolt and PayPal by name. Each line represents a brand's share of searches for all eight checkout optimisation platforms we track, month by month, from English-language searches worldwide.

Bolt and PayPal among checkout optimisation platforms worldwide, by month

Share of searches by month for Bolt, PayPal. The figures are in the table below the chart.

View monthly share of searches table
MonthStripeCheckout ChampShopifyAfterSellZipifyBoltPayPalCartHook
Oct 202551.5%12.3%15.3%8.1%5.5%3.1%3.1%1.1%
Nov 202554.9%10.9%13.1%7.3%5.9%3.3%3.3%1.5%
Dec 202550.8%12.3%12.3%8.2%8.2%3.7%3%1.3%
Jan 202653.5%12.8%12.8%7.1%5.7%3.2%3.2%1.7%
Feb 202654.5%13.1%13.1%7.2%4.5%3.2%3.2%1.2%
Mar 202652.3%12.5%15.6%8.2%4.3%3.1%2.6%1.4%
Apr 202653.5%12.8%12.8%8.4%5.7%3.2%2.1%1.4%
May 202653.1%12.7%12.7%7%7%3.9%2.1%1.4%
Jun 202654.1%13%13%8.5%4.5%2.6%2.6%1.7%
Jul 202656%13.4%13.4%7.4%4.1%2.7%1.8%1.2%
Aug 202650.4%14.8%14.8%9.7%4.5%3%1.6%1.3%
Sep 202649.7%14.6%14.6%9.5%4.4%3.6%2%1.6%

How has the Bolt and PayPal comparison changed over the last 12 months?

3 findings

How did search popularity change for checkout optimisation platforms worldwide in September 2026?

2 changes
  1. In September 2026, Bolt gained share of searches among checkout optimisation platforms worldwide, from 3% to 3.6%.

  2. Estimated monthly branded searches for PayPal worldwide fell 45.8% over 12 measured months, from 720 to 390 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bolt’s and PayPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bolt

1 branded search term

  • bolt checkout

PayPal

1 branded search term

  • paypal fastlane

How the Brand Demand Index is measured

Other head-to-heads among checkout optimisation platforms

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