How popular isPlaid in search?
In August 2026, there were an estimated 450K branded searches for Plaid worldwide which held steady over the last 11 months. Plaid holds 12.1% estimated Share of Search among fintech worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Plaid compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fintech | 2nd of 6 | 12.1% | Shown below |
| Open banking platforms | 1st of 5 | 95% | Show ranking |
Which fintech compete with Plaid?
Share of Search by month for Stripe, Plaid, Adyen. The figures are in the table below the chart.
View monthly share of search table
| Month | Stripe | Plaid | Adyen | Marqeta | Rapyd | Unit |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.5% | 12.2% | 4.8% | 0.49% | 0.02% | 0.03% |
| Nov 2025 | 78.4% | 17.4% | 3.7% | 0.38% | 0.02% | 0.04% |
| Dec 2025 | 77.4% | 16.8% | 5.3% | 0.45% | 0.02% | 0.03% |
| Jan 2026 | 82.6% | 12.2% | 4.7% | 0.49% | 0.02% | 0.03% |
| Feb 2026 | 83.6% | 10.1% | 5.7% | 0.5% | 0.02% | 0.02% |
| Mar 2026 | 86.9% | 8.6% | 4.1% | 0.42% | 0.02% | 0.02% |
| Apr 2026 | 84.5% | 10.2% | 4.8% | 0.5% | 0.02% | 0.02% |
| May 2026 | 84.5% | 10.1% | 4.8% | 0.5% | 0.02% | 0.02% |
| Jun 2026 | 83.9% | 9.9% | 5.7% | 0.49% | 0.02% | 0.02% |
| Jul 2026 | 85.3% | 10.2% | 4% | 0.5% | 0.02% | 0.02% |
| Aug 2026 | 82.7% | 12.1% | 4.7% | 0.4% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.7% | 3.1M | -0.55% | -2.6 points | |
| 2, held 2nd | 12.1% | 450K | +22.3% | +2 points | |
| 3, held 3rd | 4.7% | 175K | +21% | +0.7 points | |
| 4, held 4th | 0.4% | 14.8K | -18.2% | -0.1 points | |
| 5, held 5th | 0.02% | 720 | -18.2% | 0 points | |
| 6, held 6th | 0.02% | 720 | -18.2% | 0 points |
1.
Stripe82.7%
Held 1st. 3.1M estimated branded searches, -0.55% vs prior month. Share -2.6 points.
2.
Plaid12.1%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2 points.
3.
Adyen
4.7%
Held 3rd. 175K estimated branded searches, +21% vs prior month. Share +0.7 points.
4.
Marqeta0.4%
Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.Rapyd
0.02%
Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.
6.
Unit0.02%
Held 6th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Plaid and its closest rivals
How has branded search demand for Plaid changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Plaid worldwide held steady at 450K.
- Across the 11 months ending August 2026, Plaid’s estimated Share of Search among fintech worldwide peaked at 17.4% in November 2025 and was lowest at 8.6% in March 2026.
How did search popularity change for fintech worldwide in August 2026?
6 changes
In August 2026, Plaid gained estimated Share of Search among fintech worldwide, from 10.2% to 12.1%.
In August 2026, Adyen gained estimated Share of Search among fintech worldwide, from 4% to 4.7%.
In August 2026, Stripe lost estimated Share of Search among fintech worldwide, from 85.3% to 82.7%.
Estimated monthly branded searches for Unit worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Estimated monthly branded searches for Rapyd worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.
How is Plaid measured?
Brandwave collects information about searches that people make online using Plaid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- plaid
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Is Plaid your brand?
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