Open banking platforms:Which brands are most popular in search?
In August 2026, Plaid was the most searched among open banking platforms worldwide, with an estimated 450K branded searches and 95% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the platforms that connect apps to bank accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Plaid, Yodlee, TrueLayer. The figures are in the table below the chart.
View monthly share of search table
| Month | Plaid | Yodlee | TrueLayer | MX | Tink |
|---|---|---|---|---|---|
| Oct 2025 | 93.4% | 3.1% | 3.1% | 0.33% | 0.08% |
| Nov 2025 | 96.3% | 1.7% | 1.7% | 0.19% | 0.06% |
| Dec 2025 | 95.5% | 2.1% | 2.1% | 0.28% | 0.06% |
| Jan 2026 | 93.5% | 3.1% | 3.1% | 0.33% | 0.07% |
| Feb 2026 | 93.4% | 3.1% | 3.1% | 0.33% | 0.1% |
| Mar 2026 | 92.1% | 3.7% | 3.7% | 0.4% | 0.1% |
| Apr 2026 | 92.7% | 3.7% | 3% | 0.4% | 0.1% |
| May 2026 | 93.4% | 3.1% | 3.1% | 0.33% | 0.1% |
| Jun 2026 | 93.4% | 3.1% | 3.1% | 0.41% | 0.1% |
| Jul 2026 | 93.4% | 3.1% | 3.1% | 0.41% | 0.08% |
| Aug 2026 | 95% | 2.6% | 2.1% | 0.34% | 0.07% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95% | 450K | +22.3% | +1.6 points | |
| 2, moved from 3rd to 2nd | 2.6% | 12.1K | 0% | -0.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 2.1% | 9.9K | -18.2% | -1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.34% | 1.6K | 0% | -0.1 points | |
| 5, held 5th | 0.07% | 320 | 0% | 0 points |
1.
Plaid95%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +1.6 points.
2.Yodlee
2.6%
Moved from 3rd to 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
2.1%
Moved from 2nd to 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1 points.
4.
MX0.34%
Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Tink0.07%
Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among open banking platforms worldwide?
5 brands
In August 2026, Plaid was the most searched among open banking platforms worldwide, with an estimated 450K branded searches and 95% estimated Share of Search within this set. Yodlee is in 2nd place, 92.4 percentage points behind at 2.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Plaid | 93.4% → 95% | 96.3%Nov 2025 | 92.1%Mar 2026 | 1st |
| Yodlee | 3.1% → 2.6% | 3.7%Apr 2026 | 1.7%Nov 2025 | 3rd → 2nd |
 TrueLayer | 3.1% → 2.1% | 3.7%Mar 2026 | 1.7%Nov 2025 | 2nd → 3rd |
| MX | 0.33% → 0.34% | 0.41%Jul 2026 | 0.19%Nov 2025 | 4th |
| Tink | 0.08% → 0.07% | 0.1%Feb 2026 | 0.06%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Plaid’s estimated Share of Search among open banking platforms worldwide increased from 93.4% to 95%.
- Across the 11 months ending August 2026, Yodlee’s estimated Share of Search among open banking platforms worldwide decreased from 3.1% to 2.6%.
- Across the 11 months ending August 2026, TrueLayer’s estimated Share of Search among open banking platforms worldwide decreased from 3.1% to 2.1%.
- Across the 11 months ending August 2026, Plaid’s estimated Share of Search among open banking platforms worldwide peaked at 96.3% in November 2025 and was lowest at 92.1% in March 2026.
- Across the 11 months ending August 2026, Yodlee’s estimated Share of Search among open banking platforms worldwide peaked at 3.7% in April 2026 and was lowest at 1.7% in November 2025.
- Across the 11 months ending August 2026, TrueLayer’s estimated Share of Search among open banking platforms worldwide peaked at 3.7% in March 2026 and was lowest at 1.7% in November 2025.
- Across the 11 months ending August 2026, Yodlee rose from 3rd to 2nd among open banking platforms worldwide.
- Across the 11 months ending August 2026, TrueLayer fell from 2nd to 3rd among open banking platforms worldwide.
- Across the 11 months ending August 2026, MX and Tink held steady: their estimated Share of Search among open banking platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for open banking platforms worldwide in August 2026?
4 changes
In August 2026, Plaid gained estimated Share of Search among open banking platforms worldwide, from 93.4% to 95%.
In August 2026, TrueLayer lost estimated Share of Search among open banking platforms worldwide, from 3.1% to 2.1%.
In August 2026, Yodlee lost estimated Share of Search among open banking platforms worldwide, from 3.1% to 2.6%.
Estimated monthly branded searches for Tink worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.
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