TrueLayer vs Yodlee:Which is more popular by branded search?
In August 2026, Yodlee had more branded searches than TrueLayer among open banking platforms worldwide. Yodlee was estimated to have 12.1K branded searches compared to TrueLayer’s 9.9K, and held a 2.6% Share of Search versus TrueLayer’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, TrueLayer or Yodlee?
Compare the platforms that connect apps to bank accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yodlee, TrueLayer. The figures are in the table below the chart.
View monthly share of search table
| Month | Plaid | Yodlee | TrueLayer | MX | Tink |
|---|---|---|---|---|---|
| Oct 2025 | 93.4% | 3.1% | 3.1% | 0.33% | 0.08% |
| Nov 2025 | 96.3% | 1.7% | 1.7% | 0.19% | 0.06% |
| Dec 2025 | 95.5% | 2.1% | 2.1% | 0.28% | 0.06% |
| Jan 2026 | 93.5% | 3.1% | 3.1% | 0.33% | 0.07% |
| Feb 2026 | 93.4% | 3.1% | 3.1% | 0.33% | 0.1% |
| Mar 2026 | 92.1% | 3.7% | 3.7% | 0.4% | 0.1% |
| Apr 2026 | 92.7% | 3.7% | 3% | 0.4% | 0.1% |
| May 2026 | 93.4% | 3.1% | 3.1% | 0.33% | 0.1% |
| Jun 2026 | 93.4% | 3.1% | 3.1% | 0.41% | 0.1% |
| Jul 2026 | 93.4% | 3.1% | 3.1% | 0.41% | 0.08% |
| Aug 2026 | 95% | 2.6% | 2.1% | 0.34% | 0.07% |
| Sep 2026 | — | — | — | — | — |
How has the TrueLayer and Yodlee comparison changed over the last 12 months?
3 findings
- Yodlee was ahead of TrueLayer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, TrueLayer’s estimated Share of Search among open banking platforms worldwide moved from 3.1% to 2.1%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 11 months ending August 2026, Yodlee’s estimated Share of Search among open banking platforms worldwide moved from 3.1% to 2.6%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for open banking platforms worldwide in August 2026?
2 changes
In August 2026, TrueLayer lost estimated Share of Search among open banking platforms worldwide, from 3.1% to 2.1%.
In August 2026, Yodlee lost estimated Share of Search among open banking platforms worldwide, from 3.1% to 2.6%.
How each brand is measured
Brandwave collects information about searches that people make online using TrueLayer’s and Yodlee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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