Brandwave

How popular isMX in search?

In August 2026, there were an estimated 1.6K branded searches for MX worldwide which held steady over the last 11 months. MX holds 0.34% estimated Share of Search among open banking platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Plaid95%
  2. Yodlee2.6%
  3. TrueLayer2.1%
  4. MX0.34%
  5. Tink0.07%
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Which open banking platforms compete with MX?

MX against open banking platforms worldwide, by month

Share of Search by month for Plaid, Yodlee, TrueLayer, MX. The figures are in the table below the chart.

View monthly share of search table
MonthPlaidYodleeTrueLayerMXTink
Oct 202593.4%3.1%3.1%0.33%0.08%
Nov 202596.3%1.7%1.7%0.19%0.06%
Dec 202595.5%2.1%2.1%0.28%0.06%
Jan 202693.5%3.1%3.1%0.33%0.07%
Feb 202693.4%3.1%3.1%0.33%0.1%
Mar 202692.1%3.7%3.7%0.4%0.1%
Apr 202692.7%3.7%3%0.4%0.1%
May 202693.4%3.1%3.1%0.33%0.1%
Jun 202693.4%3.1%3.1%0.41%0.1%
Jul 202693.4%3.1%3.1%0.41%0.08%
Aug 202695%2.6%2.1%0.34%0.07%
Sep 2026—————

  1. 1.Plaid

    95%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +1.6 points.

  2. 2.Yodlee

    2.6%

    Moved from 3rd to 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.TrueLayer

    2.1%

    Moved from 2nd to 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1 points.

  4. 4.MX

    0.34%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Tink

    0.07%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between MX and its closest rivals

How has branded search demand for MX changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MX worldwide held steady at 1.6K.
  • Across the 11 months ending August 2026, MX’s estimated Share of Search among open banking platforms worldwide held steady, from 0.33% to 0.34%.

How did search popularity change for open banking platforms worldwide in August 2026?

  1. In August 2026, Plaid gained estimated Share of Search among open banking platforms worldwide, from 93.4% to 95%.

  2. In August 2026, TrueLayer lost estimated Share of Search among open banking platforms worldwide, from 3.1% to 2.1%.

  3. In August 2026, Yodlee lost estimated Share of Search among open banking platforms worldwide, from 3.1% to 2.6%.

  4. Estimated monthly branded searches for Tink worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

Where does MX compete?

MX is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Open banking platforms4th of 50.34%Shown above
Sales engagement platforms4th of 54.5%Show ranking

How is MX measured?

Brandwave collects information about searches that people make online using MX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mx technologies

Do you work for MX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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