Highnote vs Lithic:Which is more popular by branded search?
In August 2026, Highnote had more branded searches than Lithic among card issuing platforms worldwide. Highnote was estimated to have 40.5K branded searches compared to Lithic’s 8.1K, and held a 1.3% Share of Search versus Lithic’s 0.26%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Highnote or Lithic?
Compare the platforms businesses issue cards through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Highnote, Lithic. The figures are in the table below the chart.
View monthly share of search table
| Month | Stripe | Highnote | Marqeta | Cardless | Lithic |
|---|---|---|---|---|---|
| Oct 2025 | 97.8% | 1.1% | 0.58% | 0.32% | 0.26% |
| Nov 2025 | 98% | 0.88% | 0.48% | 0.39% | 0.26% |
| Dec 2025 | 97.7% | 1% | 0.57% | 0.47% | 0.26% |
| Jan 2026 | 97.7% | 0.87% | 0.58% | 0.58% | 0.26% |
| Feb 2026 | 97.9% | 0.87% | 0.58% | 0.39% | 0.26% |
| Mar 2026 | 98.1% | 0.87% | 0.48% | 0.26% | 0.26% |
| Apr 2026 | 97.8% | 1.1% | 0.58% | 0.32% | 0.26% |
| May 2026 | 97.9% | 1.1% | 0.58% | 0.26% | 0.26% |
| Jun 2026 | 97.8% | 1% | 0.57% | 0.26% | 0.31% |
| Jul 2026 | 97.9% | 1.1% | 0.58% | 0.26% | 0.21% |
| Aug 2026 | 97.7% | 1.3% | 0.47% | 0.26% | 0.26% |
| Sep 2026 | — | — | — | — | — |
How has the Highnote and Lithic comparison changed over the last 12 months?
3 findings
- Highnote was ahead of Lithic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Highnote’s estimated Share of Search among card issuing platforms worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 11 months ending August 2026, Lithic’s estimated Share of Search among card issuing platforms worldwide held steady at 0.26%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for card issuing platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Highnote worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Highnote’s and Lithic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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