Lithic vs Marqeta:Which is more popular by branded search?
In August 2026, Marqeta had more branded searches than Lithic among card issuing platforms worldwide. Marqeta was estimated to have 14.8K branded searches compared to Lithic’s 8.1K, and held a 0.47% Share of Search versus Lithic’s 0.26%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lithic or Marqeta?
Compare the platforms businesses issue cards through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Marqeta, Lithic. The figures are in the table below the chart.
View monthly share of search table
| Month | Stripe | Highnote | Marqeta | Cardless | Lithic |
|---|---|---|---|---|---|
| Oct 2025 | 97.8% | 1.1% | 0.58% | 0.32% | 0.26% |
| Nov 2025 | 98% | 0.88% | 0.48% | 0.39% | 0.26% |
| Dec 2025 | 97.7% | 1% | 0.57% | 0.47% | 0.26% |
| Jan 2026 | 97.7% | 0.87% | 0.58% | 0.58% | 0.26% |
| Feb 2026 | 97.9% | 0.87% | 0.58% | 0.39% | 0.26% |
| Mar 2026 | 98.1% | 0.87% | 0.48% | 0.26% | 0.26% |
| Apr 2026 | 97.8% | 1.1% | 0.58% | 0.32% | 0.26% |
| May 2026 | 97.9% | 1.1% | 0.58% | 0.26% | 0.26% |
| Jun 2026 | 97.8% | 1% | 0.57% | 0.26% | 0.31% |
| Jul 2026 | 97.9% | 1.1% | 0.58% | 0.26% | 0.21% |
| Aug 2026 | 97.7% | 1.3% | 0.47% | 0.26% | 0.26% |
| Sep 2026 | — | — | — | — | — |
How has the Lithic and Marqeta comparison changed over the last 12 months?
3 findings
- Marqeta was ahead of Lithic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lithic’s estimated Share of Search among card issuing platforms worldwide held steady at 0.26%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 11 months ending August 2026, Marqeta’s estimated Share of Search among card issuing platforms worldwide moved from 0.58% to 0.47%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for card issuing platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lithic’s and Marqeta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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