How popular isSynctera?
In September 2026, people searched for Synctera by name about 1,300 times worldwide, a 55.2% decrease from the previous year. These searches made up 7.2% of all global banking as a service platform searches, placing Synctera second out of six platforms. When we asked both ChatGPT and Google AI Overviews about banking as a service platforms, Synctera appeared in four of the five answers and was the second most recommended of the six.
Synctera is the second most searched of 6 competitors and the second most recommended in AI answers.
MarqetaShare of searches 82.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
SyncteraShare of searches 7.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Treasury PrimeShare of searches 4.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
UnitShare of searches 4.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
GalileoShare of searches 0.61%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top banking as a service platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Synctera was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Synctera is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Synctera4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marqeta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Treasury Prime3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Unit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Galileo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Synapse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about banking as a service platforms
5 answers
Asked ChatGPT
“Which banking as a service platform should I use?”
Asked ChatGPT
“What are the best banking as a service platforms?”
Asked ChatGPT
“What's the best banking as a service platform for embedded finance products?”
Searched Google, AI Overview
“banking as a service”
Searched Google, AI Overview
“embedded finance platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which banking as a service platforms compete with Synctera?
Share of searches by month for Marqeta, Synctera, Treasury Prime, Unit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marqeta | Synctera | Treasury Prime | Unit | Galileo | Synapse |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.7% | 12.3% | 5.5% | 4.2% | 1.1% | 0.13% |
| Nov 2025 | 72.8% | 11.8% | 6.4% | 7.9% | 1% | 0.1% |
| Dec 2025 | 78% | 10% | 5.3% | 5.3% | 1.4% | 0.11% |
| Jan 2026 | 78.2% | 10.4% | 5.6% | 4.3% | 1.4% | 0.13% |
| Feb 2026 | 81.5% | 8.6% | 4.5% | 4% | 1.4% | 0.09% |
| Mar 2026 | 80.1% | 8.4% | 5.7% | 3.9% | 1.7% | 0.18% |
| Apr 2026 | 77.7% | 12.4% | 5.6% | 3.1% | 1.1% | 0.09% |
| May 2026 | 82.5% | 8.7% | 4.6% | 3.3% | 0.96% | 0.05% |
| Jun 2026 | 83% | 7.3% | 4.6% | 4% | 0.96% | 0.09% |
| Jul 2026 | 83% | 7.3% | 4.6% | 4% | 0.96% | 0.05% |
| Aug 2026 | 81.7% | 8.8% | 4.9% | 4% | 0.61% | 0.06% |
| Sep 2026 | 82.3% | 7.2% | 4.9% | 4.9% | 0.61% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.3% | 14.8K | 0% | +0.6 points | |
| 2, held 2nd | 7.2% | 1.3K | -18.8% | -1.6 points | |
| 3, held 3rd | 4.9% | 880 | 0% | 0 points | |
| 4, held 4th | 4.9% | 880 | +22.2% | +0.9 points | |
| 5, held 5th | 0.61% | 110 | 0% | 0 points | |
| 6, held 6th | 0.06% | 10 | 0% | 0 points |
1.
Marqeta82.3%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.
2.
Synctera7.2%
Held 2nd. 1.3K estimated branded searches, -18.8% vs prior month. Share -1.6 points.
4.9%
Held 3rd. 880 estimated branded searches, 0% vs prior month. Share 0 points.
4.
Unit4.9%
Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +0.9 points.
5.
Galileo0.61%
Held 5th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
6.Synapse
0.06%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Synctera and its closest rivals
Every comparison with Synctera
4 comparisons
How has branded search demand for Synctera changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Synctera worldwide fell from 2.9K to 1.3K.
- Across the 12 months ending September 2026, Synctera’s share of searches among banking as a service platforms worldwide decreased from 12.3% to 7.2%.
- Across the 12 months ending September 2026, Synctera’s share of searches among banking as a service platforms worldwide peaked at 12.4% in April 2026 and was lowest at 7.2% in September 2026.
How did search popularity change for banking as a service platforms worldwide in September 2026?
6 changes
In September 2026, Unit gained share of searches among banking as a service platforms worldwide, from 4% to 4.9%.
In September 2026, Marqeta gained share of searches among banking as a service platforms worldwide, from 81.7% to 82.3%.
In September 2026, Synctera lost share of searches among banking as a service platforms worldwide, from 8.8% to 7.2%.
Estimated monthly branded searches for Synapse worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.
Estimated monthly branded searches for Galileo worldwide fell 57.7% over 12 measured months, from 260 to 110 in September 2026.
Estimated monthly branded searches for Treasury Prime worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
How are Synctera’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Synctera’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- synctera
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Where does Synctera compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Banking as a service platforms | 2nd of 6 | 7.2% | Shown above |
| Embedded finance platforms | 2nd of 6 | 7.2% | Show ranking |
Is Synctera your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.