WorldFirst vs Xe:Which is more popular by branded search?

Name: WorldFirst vs Xe: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Xe had more branded searches than WorldFirst among currency exchange services worldwide. Xe was estimated to have 201K branded searches compared to WorldFirst’s 49.5K, and held a 46.2% Share of Search versus WorldFirst’s 11.4%. These are worldwide searches for English-language branded terms.

Share of Search among currency exchange services worldwide in August 2026Which is more popular in search, WorldFirst or Xe?

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Which is more popular in search, WorldFirst or Xe?

Compare the currency exchange services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

WorldFirst and Xe among currency exchange services worldwide, by month

Month	Xe	Travelex	WorldFirst	OFX	TorFX	CurrencyFair
Oct 2025	47%	31.5%	9.5%	9.5%	1.9%	0.69%
Nov 2025	48.8%	26.8%	12%	9.8%	2%	0.71%
Dec 2025	47.6%	26.1%	14.3%	9.6%	1.9%	0.56%
Jan 2026	47%	31.5%	9.5%	9.5%	1.9%	0.69%
Feb 2026	50%	27.5%	10.1%	10.1%	1.6%	0.73%
Mar 2026	49.8%	27.3%	10%	10%	2%	0.89%
Apr 2026	51%	28%	10.3%	8.4%	1.7%	0.6%
May 2026	51%	28%	10.3%	8.4%	1.7%	0.6%
Jun 2026	52.8%	23.6%	10.6%	10.6%	1.7%	0.62%
Jul 2026	50.1%	27.5%	10.1%	10.1%	1.6%	0.59%
Aug 2026	46.2%	31%	11.4%	9.3%	1.5%	0.67%
Sep 2026	—	—	—	—	—	—

How has the WorldFirst and Xe comparison changed over the last 12 months?

3 findings

Xe was ahead of WorldFirst in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, WorldFirst’s estimated Share of Search among currency exchange services worldwide moved from 9.5% to 11.4%, and its estimated monthly branded searches held steady at 49.5K.
Across the 11 months ending August 2026, Xe’s estimated Share of Search among currency exchange services worldwide moved from 47% to 46.2%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for currency exchange services worldwide in August 2026?

2 changes

In August 2026, WorldFirst overtook OFX to rank 3rd among currency exchange services worldwide, at 11.4%.
In August 2026, Xe lost estimated Share of Search among currency exchange services worldwide, from 50.1% to 46.2%.

How each brand is measured

Brandwave collects information about searches that people make online using WorldFirst’s and Xe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.