How popular isWorldFirst in search?
In August 2026, there were an estimated 49.5K branded searches for WorldFirst worldwide which held steady over the last 11 months. WorldFirst holds 11.4% estimated Share of Search among currency exchange services worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Xe46.2%- Travelex31%
- WorldFirst11.4%
OFX9.3%- TorFX1.5%
- CurrencyFair0.67%
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Which currency exchange services compete with WorldFirst?
Share of Search by month for Xe, Travelex, WorldFirst, OFX. The figures are in the table below the chart.
View monthly share of search table
| Month | Xe | Travelex | WorldFirst | OFX | TorFX | CurrencyFair |
|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 31.5% | 9.5% | 9.5% | 1.9% | 0.69% |
| Nov 2025 | 48.8% | 26.8% | 12% | 9.8% | 2% | 0.71% |
| Dec 2025 | 47.6% | 26.1% | 14.3% | 9.6% | 1.9% | 0.56% |
| Jan 2026 | 47% | 31.5% | 9.5% | 9.5% | 1.9% | 0.69% |
| Feb 2026 | 50% | 27.5% | 10.1% | 10.1% | 1.6% | 0.73% |
| Mar 2026 | 49.8% | 27.3% | 10% | 10% | 2% | 0.89% |
| Apr 2026 | 51% | 28% | 10.3% | 8.4% | 1.7% | 0.6% |
| May 2026 | 51% | 28% | 10.3% | 8.4% | 1.7% | 0.6% |
| Jun 2026 | 52.8% | 23.6% | 10.6% | 10.6% | 1.7% | 0.62% |
| Jul 2026 | 50.1% | 27.5% | 10.1% | 10.1% | 1.6% | 0.59% |
| Aug 2026 | 46.2% | 31% | 11.4% | 9.3% | 1.5% | 0.67% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.2% | 201K | -18.3% | -3.9 points | |
| 2, held 2nd | 31% | 135K | 0% | +3.5 points | |
| 3, moved from 4th to 3rd | 11.4% | 49.5K | 0% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.3% | 40.5K | -18.2% | -0.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.5% | 6.6K | -18.5% | -0.1 points | |
| 6, held 6th | 0.67% | 2.9K | 0% | +0.1 points |
1.
Xe46.2%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -3.9 points.
2.Travelex
31%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +3.5 points.
11.4%
Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.3 points.
4.
OFX9.3%
Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
5.TorFX
1.5%
Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
0.67%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between WorldFirst and its closest rivals
How has branded search demand for WorldFirst changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for WorldFirst worldwide held steady at 49.5K.
- Across the 11 months ending August 2026, WorldFirst’s estimated Share of Search among currency exchange services worldwide increased from 9.5% to 11.4%.
- Across the 11 months ending August 2026, WorldFirst’s estimated Share of Search among currency exchange services worldwide peaked at 14.3% in December 2025 and was lowest at 9.5% in October 2025.
- Across the 11 months ending August 2026, WorldFirst rose from 4th to 3rd among currency exchange services worldwide.
How did search popularity change for currency exchange services worldwide in August 2026?
6 changes
In August 2026, WorldFirst overtook OFX to rank 3rd among currency exchange services worldwide, at 11.4%.
In August 2026, Travelex gained estimated Share of Search among currency exchange services worldwide, from 27.5% to 31%.
In August 2026, Xe lost estimated Share of Search among currency exchange services worldwide, from 50.1% to 46.2%.
In August 2026, OFX lost estimated Share of Search among currency exchange services worldwide, from 10.1% to 9.3%.
Estimated monthly branded searches for TorFX worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
Estimated monthly branded searches for CurrencyFair worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
How is WorldFirst measured?
Brandwave collects information about searches that people make online using WorldFirst’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- worldfirst
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