TorFX vs WorldFirst:Which is more popular by branded search?
In August 2026, WorldFirst had more branded searches than TorFX among currency exchange services worldwide. WorldFirst was estimated to have 49.5K branded searches compared to TorFX’s 6.6K, and held an 11.4% Share of Search versus TorFX’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, TorFX or WorldFirst?
Compare the currency exchange services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WorldFirst, TorFX. The figures are in the table below the chart.
View monthly share of search table
| Month | Xe | Travelex | WorldFirst | OFX | TorFX | CurrencyFair |
|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 31.5% | 9.5% | 9.5% | 1.9% | 0.69% |
| Nov 2025 | 48.8% | 26.8% | 12% | 9.8% | 2% | 0.71% |
| Dec 2025 | 47.6% | 26.1% | 14.3% | 9.6% | 1.9% | 0.56% |
| Jan 2026 | 47% | 31.5% | 9.5% | 9.5% | 1.9% | 0.69% |
| Feb 2026 | 50% | 27.5% | 10.1% | 10.1% | 1.6% | 0.73% |
| Mar 2026 | 49.8% | 27.3% | 10% | 10% | 2% | 0.89% |
| Apr 2026 | 51% | 28% | 10.3% | 8.4% | 1.7% | 0.6% |
| May 2026 | 51% | 28% | 10.3% | 8.4% | 1.7% | 0.6% |
| Jun 2026 | 52.8% | 23.6% | 10.6% | 10.6% | 1.7% | 0.62% |
| Jul 2026 | 50.1% | 27.5% | 10.1% | 10.1% | 1.6% | 0.59% |
| Aug 2026 | 46.2% | 31% | 11.4% | 9.3% | 1.5% | 0.67% |
| Sep 2026 | — | — | — | — | — | — |
How has the TorFX and WorldFirst comparison changed over the last 12 months?
3 findings
- WorldFirst was ahead of TorFX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, TorFX’s estimated Share of Search among currency exchange services worldwide moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, WorldFirst’s estimated Share of Search among currency exchange services worldwide moved from 9.5% to 11.4%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for currency exchange services worldwide in August 2026?
2 changes
In August 2026, WorldFirst overtook OFX to rank 3rd among currency exchange services worldwide, at 11.4%.
Estimated monthly branded searches for TorFX worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using TorFX’s and WorldFirst’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
TorFX
1 branded search term
- torfx
WorldFirst
1 branded search term
- worldfirst
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.