Cash App vs Xe:Which is more popular?
In September 2026, Cash App had more branded searches than Xe among money transfer services worldwide. Cash App had about 1.5 million branded searches, while Xe had 246,000. Cash App made up 3.4% of all money transfer service searches we track, and Xe accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about money transfer services, Cash App appeared in two of the five answers and Xe in none.
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Top money transfer services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cash App was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Xe did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Western Union5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Remitly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PayPal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Venmo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zelle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MoneyGram2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cash App2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about money transfer services
5 answers
Asked ChatGPT
“Which money transfer service should I use?”
Asked ChatGPT
“What are the best money transfer services?”
Asked ChatGPT
“What's the best money transfer service for sending money abroad?”
Searched Google, AI Overview
“money transfer services”
Searched Google, AI Overview
“international money transfer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Cash App or Xe more popular in search?
This chart shows how often people search Google for Cash App and Xe by name. Each line represents a brand's share of searches for all 12 money transfer services we track, month by month, from English-language searches worldwide.
Share of searches by month for Cash App, Xe. The figures are in the table below the chart.
View monthly share of searches table
| Month | PayPal | Western Union | Revolut | MoneyGram | Cash App | Venmo | Remitly | Zelle | Wise | Xe | OFX | WorldRemit |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 18.9% | 8% | 7.5% | 3.8% | 3.8% | 2.5% | 2.1% | 1.2% | 0.51% | 0.1% | 0.15% |
| Nov 2025 | 52.6% | 19.3% | 6.8% | 7.6% | 3.9% | 3.2% | 2.6% | 2.1% | 1.2% | 0.52% | 0.1% | 0.13% |
| Dec 2025 | 49.7% | 22.2% | 6.4% | 8.8% | 3% | 3.7% | 2.4% | 2% | 1.2% | 0.49% | 0.1% | 0.15% |
| Jan 2026 | 49.1% | 21.9% | 7.6% | 8.5% | 3.6% | 3% | 2.4% | 2% | 1.3% | 0.48% | 0.1% | 0.12% |
| Feb 2026 | 44.7% | 24.3% | 7% | 9.5% | 4% | 4% | 2.2% | 2.2% | 1.2% | 0.54% | 0.11% | 0.13% |
| Mar 2026 | 44.1% | 24% | 8.4% | 9.5% | 4% | 3.2% | 2.6% | 2.2% | 1.3% | 0.53% | 0.11% | 0.13% |
| Apr 2026 | 45.6% | 24.8% | 7.2% | 7.9% | 4.1% | 3.3% | 2.7% | 2.2% | 1.4% | 0.55% | 0.09% | 0.11% |
| May 2026 | 44.9% | 24.5% | 8.5% | 7.8% | 4% | 3.3% | 2.7% | 2.2% | 1.3% | 0.54% | 0.09% | 0.11% |
| Jun 2026 | 47.6% | 21.3% | 9% | 8.3% | 3.5% | 3.5% | 2.3% | 2.3% | 1.4% | 0.57% | 0.12% | 0.12% |
| Jul 2026 | 45.6% | 24.8% | 8.7% | 7.9% | 3.4% | 3.4% | 2.2% | 1.8% | 1.3% | 0.55% | 0.11% | 0.09% |
| Aug 2026 | 44.4% | 24.1% | 8.5% | 9.3% | 4% | 3.3% | 2.7% | 1.8% | 1.4% | 0.44% | 0.09% | 0.09% |
| Sep 2026 | 46.6% | 20.9% | 10.7% | 8.1% | 3.4% | 3.4% | 2.8% | 1.9% | 1.4% | 0.56% | 0.11% | 0.09% |
How has the Cash App and Xe comparison changed over the last 12 months?
3 findings
- Cash App was ahead of Xe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cash App’s share of searches among money transfer services worldwide moved from 3.8% to 3.4%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Xe’s share of searches among money transfer services worldwide moved from 0.51% to 0.56%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for money transfer services worldwide in September 2026?
1 change
In September 2026, Cash App lost share of searches among money transfer services worldwide, from 4% to 3.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cash App’s and Xe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among money transfer services
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